As the Social Content & D2C Growth Supervisor, you’ll create culture-driving content, build innovative fan engagement strategies, and turn audience passion into meaningful direct-to-consumer growth.
This is an exciting opportunity for a music lover and digital storyteller to make a real impact at the intersection of content, fandom, and commercial success.
What you'll do:
Official Account Operations & Matrix Account System Development
- Tailor overseas music content for localized, platform-specific re-creation across Bilibili, Rednote, Douyin, and WeChat Channels, adapting to each platform's unique content ecosystem;
- Conceptualize and produce highly engaging, shareable music content features (e.g., artist fun facts, song-ralated challenges, behind-the-scenes stories, etc.);
- Participate in the planning and execution of original content projects such as artist and fan interviews, strengthening the accounts' exclusive content supply;
- Lead the end-to-end development and operation of a music promotion matrix account system from scratch, expanding content distribution channels and formats while establishing differentiated account personas.
Public-to-Private Domain Traffic Funnel Design & D2C Conversion
- Design and optimize end-to-end traffic funnels from public-domain exposure (social media reach) to private-domain destinations (mini-programs, WeCom/Enterprise WeChat, fan groups), ensuring clear user pathways and efficient conversion;
- Drive D2C product (physical albums, limited-edition merch, offline events, etc.) seeding and conversion across social platforms, taking ownership of sales-oriented outcomes.
Data-Driven, Low-Budget Precision Promotion
- Plan and execute small-budget, scaled paid promotion campaigns across major platforms (e.g., Dou+, Juguang, Rednote's Sponsored Notes);
- Adopt a "do more with less" approach to precisely target potential audiences across J-Pop, K-Pop, and Western pop music fandoms, continuously testing and refining promotion models to maximize ROI.
Who you are:
- Core audience of Western pop music, J-Pop, and K-Pop, with sustained engagement with the music industry ecosystem, fandom subcultures, and major industry charts—possessing independent music taste that extends beyond mainstream hits;
- Possess basic music deconstruction skills—able to identify internet-friendly song segments and determine their optimal presentation formats (e.g., melodic hooks, production highlights, artist persona tie-ins, etc.), with a demonstrated instinct for music/artist marketing.
- Proficient in PS (cover art, posters, etc.) and CapCut/Jianying (rapid editing); proficiency in FCP / Premiere Pro and AI content generation tools (e.g., Midjourney, Jimeng, Suno, etc.) is a strong plus;
- Possess basic shooting skills and a solid aesthetic sense for visual composition.
- Strong internet cultural fluency—an active, deep social media user skilled in storytelling, meme adoption, and meme creation;
- Demonstrated creative content planning ability, capable of developing appropriate, high-potential content for Western artists while embracing experimental and innovative content formats;
- Solid understanding of D2C products and D2C logic, with proven ability to design user conversion pathways from public to private domains;
- Clear understanding of how to guide users from a single post or short video to search for the "Sony Music" mini-program and complete final conversion.
- Excellent communication and cross-functional collaboration skills—able to coordinate efficiently with internal teams as well as handle on-site external shoots and interviews;
- Logical, execution-oriented, with a proactive learning mindset and a commitment to post-campaign review and iterative optimization based on data feedback;
- English proficiency required; Japanese or other additional languages are a plus.
Preferred Qualifications
• Has a personal music-focused social media account (Rednote/Bilibili/Douyin, etc.) with an established following or proven viral content track record;
• Has successfully turned a routine post into a viral hit through comment-section engagement or secondary distribution;
• Has hands-on experience with AI-assisted content production (video generation, audio processing, image generation).
What we give you:
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- We invest in your professional growth & development
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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