Social & Content Manager- APAC

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. Responsibilities - Develop and execute Binance social media and content strategy to drive brand awareness, user engagement, and community growth. - Manage Binance local social media channels, ensuring content is timely, relevant, and aligned with brand tone and business priorities. - Create, localize, edit, and publish high-quality content across social platforms, blogs, campaigns, and other digital channels for the local market. - Work closely with global and regional marketing teams to adapt global campaigns, product launches, and key announcements for local audiences. - Plan and maintain a local content calendar, ensuring consistent messaging and effective campaign execution. - Monitor social media trends, platform updates, competitor activity, and local market conversations to identify content opportunities. - Collaborate with internal stakeholders including Growth, Community, PR, Product, and Compliance to ensure content is accurate, engaging, and locally relevant. - Support campaign ideation and execution with strong storytelling and creative content tailored to local users. - Track, analyze, and report on content and social media performance, using insights to optimize future strategy and execution. - Manage relationships with local creators, agencies, media partners, and influencers where relevant to amplify reach and engagement. - Ensure all content complies with internal guidelines and local regulatory requirements. Requirements - 5+ years of experience in social media, content marketing, editorial, or digital marketing roles, preferably in tech, fintech, crypto, or internet companies. - Deep understanding of the local social media landscape, digital culture, and content consumption trends. - Proven experience managing brand social channels and producing engaging content with measurable results. - Strong writing, editing, and storytelling skills in Korean, with professional proficiency in English. - Ability to translate complex topics into clear, engaging, and audience-friendly content. - Strong project management skills with the ability to manage multiple priorities in a fast-paced environment. - Familiarity with analytics tools and performance metrics across social and content channels. - Experience in crypto, blockchain, fintech, or Web3 is highly preferred. - Creative, detail-oriented, proactive, and highly collaborative. **Why Binance** - Shape the future of finance - Collaborate with world-class talent in a user-centric global organization with a flat structure - Tackle challenging projects in a fast-paced and innovative enviornment with autonomy - Thrive in a results-driven workplace with opportunities for career growth and continuous learning - Competitive salary and company benefits - Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you acknowledge that you have read our [Candidate Privacy Notice](https://www.binance.com/en/candidate/privacy/notice). We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.