Social Content Strategist

Job description

As part of Learfield Studios, the Social Content Strategist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department. Reporting to the Supervising Producer and working closely with the local sales team, this role partners with athletic department content and social teams, school production staff and Learfield colleagues to ideate, create, and execute robust original and branded content strategy and calendar that enhances fan engagement and drives revenue opportunities across school athletic social channels. Essential Functions and Responsibilities Collaborate with athletics content teams to produce program-specific NIL and branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels to ensure timely, coordinated distribution of original, sponsored and NIL content. Develop platform-specific content plans and publishing strategies for Instagram, TikTok, YouTube, X, Facebook and emerging channels. Assist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement across social channels and generate revenue opportunities for local sales staff. Support the development of custom-branded social content for local Learfield property sales teams. Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content. Serve as a liaison—alongside the Supervising Producer—between the athletics department content team, local Learfield sales teams, and national sales. Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing. Excellent copywriting skills, ability to ideate and deliver creative content, previous experience working as a social media manager preferred. Develop social strategy for Vol Network programming, asset deliverables, working closely with athletics social content team. Assist the Supervising Producer and University production teams in the creative development of Learfield-led original content initiatives. Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University. Minimum Qualifications 3+ year of experience in developing creative content that has driven engagement and measurable results. 1+ year of experience in developing social strategy for team or brand accounts. Ability to meet deadlines and thrive in a fast-paced, dynamic environment. Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders. Excellent communication skills, including the ability to present concepts and strategies to executive leadership. Creative thinker with the ability to generate ideas that support project goals and initiatives. Strong administrative, critical-reasoning, and problem-solving skills. Highly organized, efficient, and strong attention to detail. Preferred Qualifications: Experience using Adobe Creative Cloud. Experience working in the sports industry—ideally collegiate athletics. Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act. Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.