Social Creative

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company. Job Description: What's the role? Social Creative What's the hours? Full-time role, permanent What's the salary? £45,000 – Competitive salary, commensurate with experience. As this is a new role for Zeno London, we're open to shaping the opportunity around the right person and will make a competitive offer based on the experience, creativity and value they bring. Who does this role report to? Associate Creative Director Where will I be working? Hybrid - A minimum of two days per week in our central London office in Old Street, EC1V 9BW About the Role Great creative work happens when people are curious enough to challenge convention, ambitious enough to think bigger, and determined enough to solve problems differently. We're looking for a hungry, ambitious Social Creative who wants to make work that travels through platforms, communities and conversations. Someone who actively consumes and understands social culture across platforms including TikTok, Instagram, YouTube, LinkedIn, Reddit and emerging channels, and can translate platform behaviours into work that people want to share. You'll join a growing creative team working across brilliant brands across consumer, technology, healthcare and corporate, developing social-first and earned-first ideas that earn attention, spark participation and build reputation. You'll work alongside strategists, creatives, designers, creators and account teams to solve business challenges through creativity. From reactive cultural moments and creator partnerships to campaign platforms and social activations, you'll help create work that people don't just scroll past, but actively engage with. We want curious people who are plugged into culture, obsessed with ideas, and always asking, "How could this be better?" Someone who understands people, platforms and the kind of ideas that earn attention because they feel timely, useful or genuinely interesting. Someone who see opportunities where others see obstacles. Someone who wants to make work that truly matters to the real world. Ambitious ideas don't happen by accident. They happen when people care enough to make them real. What You'll Do Develop social-first creative ideas for campaigns, activations, creator partnerships and always-on content programmes. Stay ahead of platform trends, creator formats, audience behaviours and emerging features across TikTok, Instagram, YouTube, LinkedIn and other relevant platforms, bringing fresh inspiration and opportunities into the team. Identify cultural trends, audience behaviours, emerging platforms and conversation opportunities that can inspire creative thinking. Develop ideas across the full spectrum of social content, from reactive mobile-shot content and creator collaborations through to premium campaign assets, productions and integrated activations. Contribute original ideas in brainstorms, creative reviews and workshops. Collaborate with strategists and account teams to ensure ideas are rooted in insight and aligned to client objectives. Help shape campaign narratives, social mechanics and participation-led ideas. Work closely with designers, creators, content teams and producers to bring ideas to life. Develop creative presentations, pitch materials and client-facing recommendations. Support new business opportunities with fresh thinking and culturally relevant ideas. Evaluate campaign performance and identify opportunities to optimise and evolve creative approaches. What We're Looking For 5 years' minimum experience in social, creative, advertising, content, PR or integrated agency environments. A strong understanding of social platforms, creator culture and how ideas spread online. Understanding of social content production workflows and what makes content successful at different levels of production, from creator-led and mobile-first content to larger-scale shoots and campaign executions. Experience developing social-first creative concepts and campaigns. A naturally curious mindset and genuine interest in culture, media, brands and human behaviour. Confidence contributing ideas and presenting creative thinking in collaborative environments. Strong written and verbal communication skills. Excellent organisational skills and attention to detail. Ability to work across multiple projects and deadlines. A proactive attitude and desire to continually improve your craft. Bonus Points For Experience developing creator-led or community-driven campaigns. Strong copywriting, content creation or concept development skills. Knowledge of consumer technology, gaming, lifestyle, healthcare or corporate communications. Experience using social listening, trend analysis or audience insight tools. Experience contributing to award-winning or highly earned creative work. Content production experience, including video, editing or design. What Success Looks Like Bringing fresh cultural insights and platform expertise into the creative process Developing ideas that earn attention, spark conversation and drive engagement. Contributing to work that strengthens reputation and delivers measurable business impact. Building strong relationships across teams and disciplines. Helping raise the creative ambition of social work across the agency. Creating work that people talk about, share and remember. Why Join Us? You'll work alongside some of the industry's most talented creatives, strategists and communications specialists, helping shape ideas for some of the world's most recognised brands. You'll have the opportunity to create work that participates in culture, earns attention and delivers real business impact, while continuing to develop your creative craft in a collaborative, ambitious and supportive environment. Level 05