Social Creator

What You’ll Do

Sol de Janeiro is looking for a Social Creator—someone who’s culturally savvy, visually driven, and lives to bring brands to life through scroll-stopping content. This role is part of our dynamic Global Content & Brand Experience team, reporting to the Associate Director of Social Media, Content & Community.
As a Social Creator, you'll be responsible for collaborating in the conception of on-brand content and producing short-form, native content with a focus on TikTok, Instagram and YouTube - leading with creative originality and a deep understand of what makes content resonate.
You eat, sleep, and breathe a variety of creative mediums, with a keen focus on social media. Part trend-spotter, part storyteller, you have a sharp visual POV and the instincts to know what will catch, connect, and convert. From concepting to filming to editing, you’ll be hands-on—creating content that inspires, entertains, and fuels real-time brand love with cultural heat.

What You’ll Be Working On

• Develop and produce videos for Instagram, TikTok, and YouTube Shorts- including lo-fi content, IRL interviews, trend-driven moments, voiceovers and beyond (both behind and in front of the camera as applicable).
• Pitch and execute weekly ideas as you collaborate with the social team - with a focus on always-on support that ladders back to our content pillars
• Create authentic and relatable content by self-applying skincare, bodycare and mists. Must be comfortable showing face in videos.
• Collaborate with the broader consumer marketing, social and influencer teams to bring campaign and launch moments to life in a forward-thinking way.
• Create content that suits the specific channel needs and intent – with a deep understanding on how to optimize for paid when necessary
• Concept, shoot, edit, and produce content end-to-end, from scrappy meme-style pieces to more elevated series and partnership-driven moments.
• Partner closely with the social team to develop smart, unexpected creative that aligns with brand voice and cultural trends.
• Monitor cultural trends and adapt them to our brand voice and aesthetic in real time.
• Edit content with strong attention to pacing, tone, visuals, motion and light graphics
• Select engaging thumbnails that are on-brand and add copy overlay when applicable.
• Source on-brand trending sounds for content that are licensed for commercial use.
• Support regional and retail content requests as needed for product launches and innovation
• Be nimble, experimental, and constantly pushing the edge of what’s possible for beauty/lifestyle content – thinking outside the box and being inspired by all industries
• Capture behind-the-scenes content at events and tailor it to the platform (photoshoots, launch events, Sephora store visits, etc.)
• Support scripting and copywriting where appropriate to ensure content messaging delivers on the intended purpose of the creative

Must Haves

• 2–4 years of experience in content creation or social media, either for a brand or a personal channel
• Proficiency in shooting and editing with mobile tools, full Adobe suite and CapCut.
• Comfortable on camera with an authentic, engaging presence—and at ease self-applying product on-screen.
• Strong understanding of what’s trending, what’s about to trend, and what makes content pop.
• An obsession with the arts, you are interested in various creative mediums and understand how they inspire the digital landscape
• You bring high energy, low ego, and a clear creative point of view.
  You think in communities, not just followers - and you care deeply about how brands interact with people.
• A love for storytelling, style, and expressing creativity through visual identifies