Social Engagement Manager

Job description

Key responsibilities 重要职责 该岗位负责患者教育、社交平台活动及数字化触达的整体运营与执行。通过高质量内容、社区管理与精准触达（搜索优化），提升患者对疾病及健康管理的理解，并推动从认知到治疗行动的完整业务链闭环。 This role is responsible for overall operation and execution of patient education, social platform activities and digital activation. Through high-quality content, community management, and precise outreach (search optimization), it enhances patients’ understanding of their disease and health management and drives the full business chain from awareness to medical treatment action. Main job tasks 主要工作任务 平台与渠道管理 Platform & Channel Management 1. 全面负责公司在主流社交平台（微信、微博、抖音、小红书、知乎等）的日常运营与内容策略执行。 Own day-to-day operations and content execution across social platforms (WeChat, Weibo, Douyin, Xiaohongshu, Zhihu, etc.). 2. 根据患者画像制定分发策略，管理社群、患者群与在线活动日历。 Develop distribution strategies by audience segments and manage communities, patient groups and event calendars. 内容策划与制作 Content Creation & Editorial 3. 负责疾病科普、患者支持、健康教育类内容的策划、脚本撰写与素材制作（图文、短视频、直播脚本等），并协调外包制作资源。 Plan and create disease education, patient support and health content (articles, short videos, livestream scripts), coordinating production with internal and external resources. 4. 确保内容科学性与可理解性，配合合规 / 医学事务完成审核流程。 Ensure medical accuracy and readability; coordinate medical and compliance review. 用户触达与转化 Patient Targeting & Activation 5. 利用行为数据与平台洞察进行患者细分与精准推送，策划互动活动（在线讲座、问答、知识竞赛），并追踪线索转化（如网站咨询、预约、注册）。最大化诺和诺德在传统搜索渠道、人工智能搜索引擎以及付费搜索中的自然曝光和影响力。 Use behavioral data and platform insights for segmentation and precision outreach; run engagement activities and track lead conversions (site inquiries, appointments, registrations). Maximizing Novo Nordisk’s organic presence and impact in traditional search channels, AI Search engines and in Paid Search. 社群与互动管理 Community Management & Engagement 6. 负责社群运营规则、问答回复模板、常见问题库建设；对敏感 / 医疗问题按 SOP 升级至医学事务或合规。 Manage community rules, response templates and FAQ library; escalate sensitive medical queries per SOP to Medical Affairs or Compliance. 数据监测与优化 Data & Performance 7. 定期监测并分析社媒与患者教育渠道数据及搜索优化表现，输出洞察并推动 A/B 测试与内容优化。。 Monitor and analyze social and patient education metrics and search optimization regularly; deliver insights and drive A/B tests and content optimization. 舆情与品牌维护 Reputation & Brand Protection 8. 负责一线舆情监测与处置，配合负责人与合规团队处理突发事件。 Monitor and manage social sentiment, coordinate with Head and Compliance for incident handling Qualifications 任职要求 l 本科及以上学历，传播、公共卫生、药学、市场营销等相关专业优先； 3-6 年数字媒体 / 患者运营 / 医疗内容运营经验。 Bachelor’s degree or above, preferably in Communications, Public Health, Pharmacy, Marketing or a related field; 3–6 years of experience in digital media, patient engagement, or medical content operations. l 3 年以上社交平台（如抖音、微信生态等）运营管理经验，有医药行业相关经验者更佳。 Over 3 years of experience in managing operations on social media platforms (such as TikTok, WeChat ecosystem, etc.), with experience in the pharmaceutical industry preferred. l 具备成功的线上运营管理或患者增长项目经验。 Experience in successfully managing online operations or patient growth projects. l 具备一定的医学、药学基础知识，确保向患者传递的信息科学、准确。 Possess a basic understanding of medicine and pharmacy to ensure that information conveyed to patients is scientific and accurate. l 熟悉各类社交平台（如微信、微博、抖音、小红书、知乎等）的运营规则和推广技巧，掌握内容策划、制作和发布的基本方法，以便能高效利用平台资源触达患者。 Be familiar with the operational rules and promotional techniques of various social media platforms (such as WeChat, Weibo, TicTok, Xiaohongshu, Zhihu, etc.), and skilled in content planning, production, and publication methods to efficiently utilize platform resources to reach patients. l 具备良好的数据分析能力，能够运用数据分析工具对患者关注度、互动率、内容传播量等运营数据进行分析和解读，从而为运营策略的调整提供依据。 Strong data analysis skills, capable of using data analysis tools to analyze and interpret operational data such as patient engagement, interaction rates, and content reach, providing evidence for adjusting operational strategies. l 拥有优秀的文案撰写能力和沟通表达能力，与患者和团队成员进行有效沟通，及时回复患者咨询、反馈，配合团队完成工作。 Excellent copywriting and communication skills, able to effectively interact with patients and team members, respond promptly to patient inquiries and feedback, and collaborate with the team to complete tasks. l 具有强烈的责任心和敬业精神，工作积极主动，能够承受一定的工作压力。 A strong sense of responsibility and professionalism, proactive in work, and able to handle a certain level of work pressure. l 具备良好的团队合作精神，善于协调和配合团队完成各项工作任务。 Good team spirit, skilled in coordinating and cooperating with the team to accomplish various tasks. l 对健康行业有浓厚的兴趣，关注行业动态和发展趋势。 A strong interest in the health industry, with a focus on industry dynamics and development trends. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.