Social Freelancer, Sneakers

Job description

**Company And Culture** Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce. ### What You'll Do - Execute the voice of Complex Sneakers (Facebook, Twitter/X, Instagram, TikTok) on all of our social platforms, exhibiting excellent judgment and audience-sensitive framing - Create, curate, and be responsible for all content published to Facebook, Twitter, and Instagram for Complex Sneakers - Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice - Surface and pitch viral, breaking, and social-friendly content to our news team - Develop creative assets in Photoshop and Premiere/CapCut - Ideate, source, and create original real-time content for all Complex Sneakers audiences, identifying memes and trends at the cusp of virality - Support all social goals (growth, traffic, views, and engagement) and be accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed - Track and share social and platform best practices with internal teams, providing best-in-class examples where possible - Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules, when necessary ### Who You Are - 2-3 years of social media and editorial experience with a publisher or brand - A deep understanding of the Complex Sneakers content, voice, and tone - Proficient in Adobe Creative Suite and Premiere Pro - Positive, intuitive, proactive, and collaborative team player - Strong writing and communication skills, proofreading experience, and quick decision-making skills - Must be willing to work nights and occasional holidays for coverage of live events - Robust knowledge of sneaker culture and how it connects to areas such as streetwear/fashion + pop culture + sports + music - Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts) - Proven track record in driving audience and consumer action on social - Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on - **Core Competencies:** Self-management skills + take charge attitude, Possesses an entrepreneurial spirit, Thinks strategically and analytically, Pushes for creative and out-of-the-box ideas, Action-oriented, Drives results, Cultivates innovation