Social Media Activation Manager

Job description

## About Algomarketing Algomarketing specialises in delivering marketing programmes and providing expert talent for strategic roles within marketing teams. We are a global community of marketing professionals operating across more than 30 countries throughout Asia Pacific, the Americas, Africa and Europe. Our team brings experience from some of the world’s largest and most ambitious organisations, including Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK and Allianz. Through Algorithmic Marketing, our data-driven approach, we help marketing teams uncover deeper insights, execute faster and streamline their operations. Visit our website to learn more about us. ## About the Client Algomarketing operates a Centre of Excellence in Lisbon in partnership with a leading global technology company. The Centre of Excellence drives best practice, innovation and scalable marketing expertise across the EMEA region. ## About the Role We are looking for an experienced **Social Media Activation Manager** to lead culturally relevant, social-first campaigns for high-profile consumer technology and AI-powered products. You will manage the full lifecycle of social activations, from the initial creative concept and briefing through to production, launch and performance analysis. You will also develop local creator partnerships, deliver creator-led events and experiential activations, and translate product priorities into compelling social concepts. This is not simply a project coordination role. You will be expected to understand platform behaviour, emerging digital cultures and the interests of Gen Z and millennial audiences, using these insights to ensure products are presented in relevant and engaging ways. ## Key Responsibilities ### Social and Cultural Activations Lead social-first campaigns and cultural activations from ideation and creative briefing through to production and final delivery. ### Creator Events and Experiential Activations Take full ownership of planning, organising and executing creator-focused events, physical experiences and marketing moments designed to generate strong organic engagement. ### Product Team Collaboration Act as the strategic and operational link between social, creative and product teams, translating product priorities into impactful social concepts and campaigns. ### Integrated Social Collaboration Work closely with the local social team, supporting the Social Lead on broader strategy and coordinating with community management, always-on content and paid social teams. ### Platform and Trend Optimisation Apply a strong understanding of TikTok, Instagram and YouTube Shorts, including platform algorithms, content formats and audience behaviours, to improve campaign performance and identify real-time opportunities. ### Creator and Resource Coordination Manage relationships with internal creative teams, external agencies and local creators, ensuring clear communication, efficient workflows and alignment around campaign objectives. ### Quality Assurance and Brand Standards Review social assets and experiential outputs to ensure they meet brand guidelines, creative expectations and platform-specific technical requirements. ### Performance and Measurement Analyse activation performance, identify actionable insights and guide internal teams, agencies and creators in optimising future outputs. Share key learnings and best practices across the wider marketing organisation. ## Requirements - At least eight years of experience in social media marketing, creator or influencer management, experiential marketing, or a fast-paced digital agency environment. - Deep understanding of social platform mechanics, algorithmic content logic and creative optimisation for Gen Z and millennial audiences. - Strong knowledge of the German creator landscape, pop culture, online communities and real-time internet trends. - Demonstrated experience delivering creative event concepts and high-impact physical or hybrid brand activations. - Professional fluency in both German and English. - Experience working across multiple teams, agencies and senior stakeholder groups. ##