Social Media & Content Executive (FMCG)

Job description

**Hello. We’re Blood.** **Our purpose is to revolutionize periods.** **Who are we?** Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief). We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. **The Role** We’re looking for someone who’s just as comfortable in front of the camera as they are behind it. As our Social Media and Content Executive, you lead our day-to-day social content planning and execution from scripting, filming, posting to tracking performance — perfect for someone who is creative and able to turn brand stories into engaging content. You will also not do this alone; you will grow, incubate, manage and rally influencers (KOL) and affiliates to co-create and scale content flooding. You will be reporting to and working closely with the Senior Brand Manager to ensure all the above are aligned to brand priorities, commercial targets, and launch calendars. If you’re creative, hands-on, have great people skills and are comfortable behind the scenes just as in front of the camera, this is your opportunity to help build a culturally bold brand that’s changing the way people think about periods. ### What You’ll Do **Content Creation & Creative Direction (70%)** Focus: Content strategy, scripting, production, and creative execution across owned and paid channels. - Lead creative direction for content and ads, owning headlines, scripts, and messaging across Instagram, TikTok, emails, and other digital/ATL platforms. - Develop high-impact content across the funnel, from brand awareness and product education to conversion and sales, always linking creative with performance goals. - Create and appear in short-form video content (e.g. Reels, TikTok, product explainers, street interviews, behind-the-scenes). - Film and produce content using mobile-first formats with strong storytelling and editing instincts. - Own and drive Blood’s organic social content calendar, planning, scripting, and scheduling posts across Instagram and TikTok. - Write compelling captions, emails, scripts, and visual copy that reflects Blood’s voice and manifesto. - Track and report on creative and content performance; iterate based on insights and trends. - Stay ahead of platform best practices and cultural trends; identify innovation opportunities to keep content fresh and relevant. **Influencer, Community & Affiliate Engagement (30%)** Focus: Community engagement and growth, Scale Content through Content Flooding - Support the growth and day-to-day management of the Blood’s affiliate and creator network in Malaysia - Identify and collaborate with relevant creators, affiliates, and micro-influencers aligned to the brand's category, audience, and tone. - Coordinate outreach, onboarding, briefing, product seeding, campaign timelines, and content follow-up. - Prepare content guidelines, key messages, offer mechanics, and campaign kits for affiliate partners. - Track affiliate content delivery and basic performance metrics, and share learnings with the Senior Brand Manager and E-Commerce Manager - Build strong working relationships with external creators and affiliates to improve consistency, speed, and output quality. ### Who You Are: - 1-3 years of experience in brand, content, or social media marketing, ideally with DTC/lifestyle/beauty/health brands. - You’re comfortable in front of the camera and have a natural, relatable on-screen presence. - A strong storyteller who can ideate, write, and perform with clarity, authenticity, and wit. - Deep understanding of digital platforms (especially TikTok and Instagram) and how to tailor content per channel. - You love building brands that stand for something, and believe marketing can shape culture. - Highly self-motivated, collaborative, proactive, willing to roll up your sleeves and make things happen.