Social Media & Content Lead

Job description

**About Pure** Pure is building the future of rare coin and precious metal trading. We believe collectors and investors deserve financial infrastructure that matches the standards of modern markets. That is why we are creating a new kind of order book marketplace that brings transparency, efficiency, and trust to an industry still rooted in legacy systems. Started in 2023, Pure is one of the fastest growing marketplaces for tangible assets. We have processed over $1 billion in transactions and currently handle more than $70 million a month, and we are expanding rapidly. Our mission is to modernize an old industry by combining the reliability of traditional trading systems with the innovation of cutting-edge technology. **The Role** We are hiring a Social Media & Content Lead to own Pure's organic presence on Instagram, TikTok, YouTube, X, Reddit, and Discord, and to tie what we post to people who actually sign up and trade. You will report to the Head of Growth Marketing and work with them every day. You would be the first dedicated social hire. The channels are close to empty and the strategy is yours to build: which platforms get what, which formats we test, which creators we work with, and how we know any of it is working. You can make the content yourself, and you will often want to, but the job is the plan and the results, not the edit. **What You Will Be Doing:** - Own the channel strategy and content calendar across Instagram, TikTok, YouTube Shorts, X, Reddit, and Discord - Set the creative direction for how Pure looks and sounds on social, and hold that bar on everything we publish - Run a steady testing program across hooks, formats, and series. Kill what does not work, double down on what does, and show the numbers behind each call - Build the measurement that connects views to signups and first orders, not follower counts. You will have PostHog and a growth lead who lives in it - Produce content directly when it is the fastest path: script, shoot, and edit in CapCut, Premiere, Figma, or whatever you work fastest in - Build and run a bench of coin and precious-metals creators for sponsorships, UGC, and clipping, with FTC disclosure done correctly every time - Show up daily in the coin and stacking communities on Reddit and Discord as a disclosed Pure team member: answer questions, share what we are seeing, never post under a handle that hides who you are - Spot moments early, like a US Mint release or a sellout on the marketplace, and get content out the same day - Work inside our compliance rails. We never give investment advice, never predict prices, and never manufacture urgency. Every fact we post has to be right, because trust is the product - Help on creator partnerships: scout coin and precious-metals creators worth working with, feed them the content and moments that make a sponsorship land, and make sure every placement carries clear FTC disclosure **What We Are Looking For** - 3+ years running social for a brand, with at least one account you took from a small audience to a much larger one. Bring the before and after numbers - You have owned the strategy, beyond the posting itself: platform mix, format bets, a testing cadence, and the calls on what to stop - You read your own dashboard and change course because of it, and you can point to a time you argued against the obvious move and were right - You ship without waiting. You would rather post the test today and learn than polish for a week - You are careful with facts. A wrong number or a sloppy claim bothers you more than a post that flops - You can edit and design well enough to make things yourself when speed matters, and you know when to hand it to a creator instead - Comfortable in a small, in-person team where the playbook does not exist yet and you are the one writing it **Nice To Have** - Comfortable on camera. Our formats can be faceless or fronted, and being able to front some of them is a plus - Fintech, collectibles, marketplace, or luxury resale experience - You collect coins, stack silver, or have ever argued about a grade. We will teach you the hobby if you are curious; we cannot teach you to care about getting it right. Not required but extremely valuable **How We Will Measure Success** - First 30 days: channel audit done, strategy and creative direction agreed, consistent posting live on Instagram, TikTok, and YouTube Shorts - First 90 days: three or more repeatable formats proven by testing, creator program running, view-to-signup tracking in place - First 180 days: social is a measurable acquisition channel for new buyers and sellers, with reach compounding month over month **Compensation and Benefits** - Base salary: $90,000 to $135,000 per year, depending on experience - Health insurance: medical, dental, and vision - Retirement: 401(k) with employer match - Extras & perks: Daily lunches, Wellness stipend **Location** - In person at our office in Los Angeles. You should be LA-based or open to relocating. We move fast. We prioritize shipping with quality, reliability, and correctness. Ownership matters. You will have autonomy and be expected to lead and follow through. If you are excited and can do core things well, even if you do not match every box, apply.