Social Media & Content Marketing Manager

Job description

Senior Social Media & Content Marketing Manager Location: Hybrid, Yonkers, NY Employment Type: Full-Time Salary Range: $110,000–$130,000 annually, based on experience About Bask & Lather Co. Bask & Lather Co. is a fast-growing, family-founded haircare brand built on results, culture, and community. What began as a kitchen remedy has grown into one of the most recognized textured-hair brands in the United States, known for effective products, authentic storytelling, and a highly engaged customer community. As we enter our next stage of growth, social media is more than a marketing channel. It is essential brand infrastructure and a critical driver of awareness, relevance, trust, and customer growth. The Opportunity Bask & Lather is seeking an exceptional Senior Social Media & Content Marketing Manager to lead our organic social strategy and content engine across TikTok, Instagram, Facebook, YouTube, TikTok Shop, and emerging platforms. This is a senior, hands-on leadership role. You will set the strategy, establish creative standards, manage the social content calendar, lead the social team, and personally contribute to ideation, filming, editing, publishing, and real-time execution when needed. You will be responsible for how Bask & Lather shows up online and in culture. That includes the quality of our storytelling, the strength of our community engagement, the performance of our organic content, and our ability to convert cultural relevance into brand equity and customer growth. We are looking for someone who has already led and grown social media for a fast-growing consumer brand. The successful candidate will be able to demonstrate, through specific metrics and work samples, how their strategy and content increased audience growth, engagement, cultural relevance, traffic, or revenue. Key Responsibilities Organic Social Strategy Own the end-to-end organic social and content strategy across TikTok, Instagram, Facebook, YouTube, TikTok Shop, and emerging platforms. Develop a clear social content framework across education, product storytelling, culture, community, entertainment, and conversion. Translate company priorities, product launches, retail moments, promotions, customer insights, and cultural conversations into platform-native content strategies. Establish a distinct role, audience strategy, content mix, and performance objective for each platform. Maintain a forward-looking point of view on platform behavior, audience preferences, emerging formats, and cultural shifts. Identify opportunities for Bask & Lather to lead conversations instead of simply reacting to trends. Content Strategy and Production Own the social content calendar from planning and briefing through production, publishing, and optimization. Build and manage a high-volume content-production engine that consistently delivers relevant, differentiated, and high-quality work. Develop original content franchises, repeatable formats, campaign concepts, hooks, scripts, captions, and platform-native stories. Set creative direction for short-form video, Reels, Stories, static content, carousels, YouTube content, livestreams, and social-commerce content. Provide clear briefs and direction to internal team members, creators, freelancers, and external partners. Personally step into ideation, filming, editing, publishing, community engagement, and on-camera content when the moment requires it. Ensure content is delivered accurately, on time, and at the quality expected of the brand. Maintain organized content calendars, production workflows, asset libraries, approval processes, and publishing schedules. Campaigns, Launches, and Cultural Moments Lead social-first campaigns from initial concept through execution, optimization, and post-campaign analysis. Build compelling social narratives around product launches, retail expansion, promotions, partnerships, and key brand moments. Identify culturally relevant conversations and determine when and how Bask & Lather should participate. Create content that is timely and culturally fluent while remaining authentic to the brand. Coordinate with brand, growth, e-commerce, PR, retail, influencer, and paid media teams to ensure campaigns are cohesive across channels. Respond quickly to emerging opportunities without sacrificing strategy, accuracy, or brand standards. Creator Collaboration and Content Amplification Partner with the Influencer & Affiliate Marketing Manager to translate creator partnerships into high-performing content for Bask & Lather’s owned social channels. Develop platform-native creative briefs, hooks, narratives, and content direction for creators. Identify strong creator content for amplification across organic, paid, retail, and e-commerce channels. Ensure creator content supports the brand’s positioning, campaign objectives, and creative standards. Collaborate with PR, brand, growth, and paid media teams to extend high-performing stories and cultural moments. Social Commerce Develop organic content strategies that support product discovery, education, traffic, and conversion. Partner with growth and e-commerce teams to strengthen the connection between social storytelling and commercial performance. Support TikTok Shop through platform-native content, product integration, creator collaboration, and social-commerce storytelling. Balance conversion-focused content with the storytelling and community-building required to create long-term brand equity. Performance and Insights Own organic social KPIs, reporting, performance analysis, and optimization. Establish clear performance benchmarks by platform, content type, campaign, and business objective. Monitor reach, engagement, audience growth, watch time, completion rate, saves, shares, traffic, sentiment, and conversion-related metrics. Evaluate individual content performance and identify repeatable patterns across hooks, formats, themes, creators, and platforms. Conduct regular competitive, category, platform, and cultural analysis. Translate data into clear strategic and creative recommendations for the team and senior leadership. Lead post-campaign reviews that identify what worked, what did not, and how future execution should improve. Confidently present results, insights, decisions, and strategic recommendations to leadership. Required Qualifications 5–7+ years of progressive social media and content marketing experience for a fast-growing consumer, beauty, lifestyle, retail, or culturally relevant brand. Demonstrated ownership of organic social strategy across TikTok, Instagram, Facebook, YouTube, and emerging platforms. Proven experience managing and growing meaningful consumer-brand social accounts. A strong portfolio demonstrating social-first campaigns, short-form video, platform-native storytelling, creative direction, and measurable results. Documented success improving audience growth, engagement, reach, content performance, traffic, conversion, or revenue through organic social. Experience managing a high-volume social content calendar and content-production process. Hands-on ability to concept, script, capture, edit, publish, and optimize social content. Experience leading social team members and directing creators, freelancers, agencies, or production partners. Strong knowledge of social analytics, platform insights, social listening, reporting, experimentation, and performance optimization. Excellent writing, editing, visual judgment, and storytelling skills. Strong understanding of culture, beauty, textured hair, consumer behavior, and the conversations shaping social media. Experience working cross-functionally with brand, growth, paid media, e-commerce, PR, influencer, and creative teams. Ability to operate effectively in a fast-moving, high-growth environment with changing priorities and high standards. Preferred Qualifications Experience working for a disruptive, founder-led, or high-growth consumer brand. Experience in beauty, haircare, textured hair, wellness, fashion, lifestyle, or culturally relevant consumer categories. Experience working directly with founders or senior executives. Experience supporting TikTok Shop, social commerce, retail launches, or omnichannel campaigns. Familiarity with tools such as CapCut, Adobe Creative Suite, Canva, native platform editing tools, social scheduling platforms, analytics tools, and social listening platforms. Comfortable appearing on camera and capturing content in real time. Work Arrangement This is a hybrid position based in Yonkers, New York. It is not eligible to be fully remote. Candidates must be able and willing to work from the Bask & Lather office on a regular basis for collaboration, content production, campaign execution, meetings, and real-time brand moments. The specific hybrid schedule will be discussed during the interview process. Application Requirements To be considered, candidates should submit: A current résumé A portfolio or links to relevant social accounts, campaigns, and content A brief explanation of their specific role in the work submitted Measurable results demonstrating audience growth, engagement, traffic, conversion, revenue impact, or another meaningful business outcome Bask & Lather Co. is seeking someone who can learn the brand, take ownership of the function, and immediately strengthen the quality, relevance, consistency, and performance of our social presence.