Social Media & Content Specialist

Job description

What Your Mission Is: The Social Media & Content Specialist will be responsible for growing digital presence through engaging social media content, high-quality photo and video production, and effective paid advertising campaigns. This individual will manage day-to-day social media activity, create and edit visual content, and execute Meta advertising campaigns designed to increase brand awareness, engagement, and lead generation. What You'll Do: Manage social media accounts, including Facebook, Instagram, and other relevant platforms. Develop, maintain, and execute a consistent social media content calendar. Create, schedule, publish, and monitor organic social media content. Write engaging captions and social copy that align with Maven Roofing’s brand voice. Edit photos and videos for social media, digital advertising, website content, testimonials, promotions, and other marketing initiatives. Create and edit short-form video content, including Reels, Stories, customer testimonials, project highlights, before-and-after content, and educational videos. Repurpose existing photo and video assets into engaging platform-specific content. Create graphics and other visual assets for social media and marketing campaigns. Set up, manage, monitor, and optimize paid advertising campaigns through Meta Ads Manager. Develop and test campaign audiences, creatives, messaging, placements, and offers to improve campaign performance. Monitor advertising metrics including reach, impressions, engagement, click-through rate, cost per lead, conversions, and overall campaign performance. Coordinate with internal teams to identify projects, customer stories, events, promotions, and other content opportunities. Monitor social media engagement, comments, and messages and coordinate with the appropriate team when customer follow-up is needed. Maintain an organized library of photos, videos, graphics, and other marketing assets. Track social media and advertising performance and provide recommendations for continuous improvement. Stay current on social media trends, platform changes, content formats, and digital advertising best practices. What Qualifications you will need: Experience managing social media accounts for a business or brand. Hands-on experience running Facebook and Instagram advertising campaigns through Meta Ads Manager. Strong photo and video editing skills. Experience producing short-form video content for social platforms. Experience with creative tools such as Adobe Creative Suite, Canva, CapCut, Premiere Pro, Final Cut Pro, or similar platforms. Strong understanding of social media content strategy and platform-specific best practices. Ability to create visually engaging content while maintaining brand consistency. Strong written communication and social media copywriting skills. Basic understanding of digital marketing and paid advertising performance metrics. Strong organizational and time-management skills with the ability to manage multiple projects and deadlines. Creative mindset with strong attention to detail. Ability to work independently while collaborating effectively with multiple departments. Experience with lead-generation advertising or marketing for a local or service-based business is preferred. Why Join Maven? Competitive compensation and benefits. Opportunity to join our Maven Leadership Academy. Opportunity to be part of a growing, innovative company. Dynamic and supportive work environment. Commitment to professional growth and development. About Maven Embark on an exhilarating journey with Maven, the trailblazing Solar and Roofing powerhouse where valor meets innovation! Born from the spirit of service and leadership, this proudly Veteran Owned and Operated company stands as a testament to the power of drive and generosity. Since our inception in 2015, we've rapidly risen to become the premier authority in Eastern North Carolina's roofing and solar market. Maven transcends the typical service provider role, embodying a movement for positive change. Our non-profit arm, One Tribe 501(c)3 , underscores our mission, extending vital support to service members and their families. Powered by community support, we continue to innovate, grow, and open doors to rewarding careers with limitless potential. With a pledge to donate 1% to the OneTribe cause, our journey is as much about giving back as it is about forging ahead. Are you ready to be part of something larger than life? To ignite your career in an environment that champions growth, excellence, and generosity? Discover if you have the mettle to become a Maven, where every day offers a chance to excel, contribute, and leave a lasting impact. Join us on this remarkable adventure and help shape the future together! Our Maven Mission Statement "Make Mavens. Impact Communities."