Social Media Coordinator

Job description

Promenade is a dynamic and innovative SaaS company with more than a decade of experience focused on bringing local florists online. We provide florists and other small business owners all over the U.S. and Canada with the tools to manage and grow their businesses independently. Our marketing department is seeking a creative and driven Social Media Coordinator to join our team and assist in enhancing our brand presence across various social media platforms. ### Role and Responsibilities: As a Social Media Coordinator at Promenade, you will play a crucial role in elevating our online presence and engaging our audience. You will report directly to the Creative Project Manager and Head of the Marketing Department. Your responsibilities will include: - **Updating Social Media Accounts:** Regularly post captivating and relevant content on our social media platforms, including but not limited to Instagram, Facebook, TikTok, and LinkedIn. - **Content Creation:** Design and create visually appealing and trendy content that aligns with our brand image and resonates with our target audience. Effectively translate existing content pieces into bite-sized content to drive interest and engagement across platforms. - **Community Engagement:** Foster and maintain strong relationships with our partners and end users by interacting with comments, messages, and mentions across social media platforms, creating a sense of community and responsiveness. - **Media Library Management:** Curate, organize, and manage our media library, ensuring easy access to high-quality visuals and assets. - **Trend Monitoring:** Stay up-to-date with current social media trends, tools, and platforms, and incorporate these insights into our social media content creation and strategy. - **Collaborative Projects:** Work collaboratively with the marketing team to brainstorm and execute creative campaigns and initiatives that drive brand awareness and engagement. - **Reporting and Analysis:** Monitor vital social media metrics, analyze performance data, and provide insights to help optimize our social media strategy. ### Qualities of the Ideal Candidate: - We are looking for an enthusiastic and creative individual with the following qualities: - **Organized**: Ability to manage multiple tasks and deadlines while maintaining attention to detail. - **Out-of-the-Box Thinker:** Demonstrates a creative mindset and can generate innovative ideas for content and campaigns. - **Effective Communication:** Strong written and verbal communication skills, capable of engaging with our audience and conveying our brand message effectively. - **Eager to Learn**: Enthusiasm for learning about the ever-evolving social media landscape and a proactive attitude towards self-improvement. - **Meaningful Impact:** A desire to contribute to our brand's growth and make a significant impact on our online presence. ### Requirements: To be successful in this role, candidates should meet the following criteria: - Responsible and reliable, with a strong work ethic and commitment to the contract duration. - An understanding of content types and purpose: what content drives awareness/education, what creates engagement, and what drives clicks/leads - Tech-savvy with a good understanding of various social media platforms and trends, especially video content platforms such as TikTok. - Proficient in using the Google Office Suite for tasks such as document creation, collaboration, and organization. - Ownership of a personal computer and cellphone for remote work. - Ownership of a personal vehicle or mode of transportation. You will be asked to travel to partner locations to get photos and videos. - Ownership of a camera and editing software is a plus, but not required. ### Benefits: - Gain practical experience in social media management within a tech start-up setting. - Collaborate with a creative and supportive team. - Develop a strong portfolio of social media content and campaigns. - Opportunity to network with industry professionals and partners.