Social Media Coordinator

Job description

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. The opportunity We’re seeking a highly motivated, data-driven marketing professional to join EY Canada’s Social Media team. The role plays a critical part in shaping and executing our firm’s social media presence with accountability across both organic and paid channels. Reporting to and working alongside our Assistant Director, Social Media, and cross-functional stakeholders across Brand, Marketing and Communications (BMC), the candidate will lead the end-to-end execution of integrated campaigns, ensuring content and channel strategies align with business objectives. The candidate will assist in representing the voice of our firm on social media, monitoring conversations, creating and posting content, and managing the daily operations of various social platforms. The role is focused on engaging, building and proactively managing authentic conversation through organic and paid media to achieve our KPIs. As a best-in-class employer, EY is relentlessly committed to bringing our purpose to life for our people, our clients and the communities we live in. We have a meaningful brand story to tell, and innovative services and solutions to showcase. If you’re the right person to help us build our social media strategy, turning businesses into clients and clients into advocates - we want to hear from you. This job posting relates to an existing vacancy within our organization. Responsibilities: Own end-to-end execution of social media campaigns across organic and paid channels, ensuring alignment with business objectives and KPIs Lead development and management of editorial calendars, ensuring content consistency, quality and alignment across platforms Create and oversee high-quality content, including copy, visuals and campaign assets, maintaining EY brand standards and voice Manage campaign performance, including tracking, reporting and optimization, and provide actionable recommendations based on data insights Manage the workflow and publishing of social content to the platform – planning and maintaining an editorial calendar, and aligning cross-functionally across the EY ecosystem Engage in baseline community management, such as daily social communication, social listening, and monitoring Enhance and grow our employee advocacy social strategy and tool use Manage stakeholder expectations and working collaboratively with team members on competing priorities in a fast-paced, high-volume environment, bridging between sales and marketing to embolden our combined efforts Learn social media reporting best practices: testing, analyzing, and making strategic recommendations based on community, brand, and lead generation KPIs vs. vanity metrics Skills and Attributes for Success: Strong strategic and growth mindset focused on initiating new social ideas to elevate the EY brand Deep understanding of social media best practices and platforms Advanced analytical capabilities, including experience interpreting KPIs and translating insights into actionable improvements Proven ability to manage multiple campaigns and stakeholders in a fast-paced, high-volume environment Experience with social media A/B testing and analytics Eagerness to learn and adopt AI where appropriate to enhance social function both with internal and external stakeholders Collaboration with internal teams and firm leaders to deliver best-in-class campaigns/content Ensuring high-quality social voice for all EY content, including adhering to style guidelines, and enabling a consistent brand voice Positive, can-do attitude with a willingness to test, accept and learn from pilots Strong analytical skills, understanding of social KPIs, measurement and attribution models for social An understanding of how social media fits into the larger marketing and firm ecosystem Organized and articulate, with impeccable attention to detail and a hunger to contribute What we look for 2+ years of experience planning, executing, and optimizing high-quality social media campaigns across organic and paid channels Experience managing organic and paid media on LinkedIn, Instagram/Meta and experience with Hootsuite and Asana is valued Excellent knowledge of social platform capabilities and best practices Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects with strong project management skills What we offer We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, a comprehensive medical, prescription drug and dental coverage plan, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer: Support and coaching from some of the most engaging colleagues in the industry Learning opportunities to develop new skills and progress your career The freedom and flexibility to handle your role in a way that’s right for you EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets. Toronto: $65,600 - $98,400 Vancouver: $65,600 - $98,400 Are you ready to shape your future with confidence? Apply today. To help create the best experience during the recruitment process, please describe any accommodations you may need. Inclusiveness at EY Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world. Learn about our commitment to Inclusiveness at EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with ethical principles and regulatory requirements. To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.