Social Media Lead

Job description

**About Moneybox** At Moneybox, our mission is to give everyone the means to get more out of life. We're guided by our belief that wealth isn't about the money, it's about the means to more - more freedom, opportunities, possibilities, and peace of mind. Moneybox is an award-winning wealth management platform, helping over one and a half million people build wealth throughout their lives, whether they’re saving and investing, buying their first home, or planning for retirement. **Job Brief** As we build on our success and continue to scale our growth, we're creating a new senior role within the Marketing team - Social Media Lead - to take our social media presence to a whole new level. You’ll own our social strategy and content engine end to end, growing social into a true engagement and brand lever for Moneybox. With a dedicated test-and-learn budget and a clear mandate from senior leadership, you'll take full ownership of our presence across social channels, building an ambitious strategy, proving out new formats and partnerships, create best-in-class content, and shaping how 1.9 million Moneybox customers - and many more prospective ones - experience our brand on the channels they use every day. Reporting to the Head of Content & Customer Communications, and working closely with Brand, Paid Media, PR, Public Affairs, Product, CRM and Commercial teams, you'll be a strategic partner across the business. ### What You'll Do As Social Media Lead, your role will be responsible for but not limited to the following: • Own and develop Moneybox's long-term social media strategy, with a focus across Instagram, TikTok, YouTube, LinkedIn and Reddit. • Lead social-first content creation - distinct from, but closely aligned with, our CRM and in-app content - to engage existing customers and reach new audiences. • Build and run Moneybox's influencer, creator and talent partnership pipeline, targeting audiences with precision rather than blanket spend. • Design and defend social experiments with robust measurement, ensuring results are actionable and can be scaled with confidence. • Own a dedicated test-and-learn budget, using data to prioritise the highest-impact opportunities across channels, formats and partnerships. • Manage internal creative studio stakeholders as well as external agency support to deliver seamless project management and scale content creation. • Represent social in cross-functional planning, working closely with Brand, Paid Media, PR, Public Affairs, CRM, Commercial and Content teams to ensure alignment, consistent GTM strategies and maximise impact. • Develop a deep understanding of Moneybox's customer segments, and use this to shape channel and content strategy. • Champion social media best practice and innovation across the wider business, coaching and supporting other team members as the function grows. • Integrate AI tools and efficiencies to improve content production and team productivity. • Build strong relationships with senior stakeholders internally and externally, acting as a strategic partner and influencer across the Marketing department. ### Who You Are • Have a genuine passion for social media and a sharp eye for what makes content perform - you live and breathe the platforms you'll be responsible for. • A strategic leader who can translate business goals into an ambitious social strategy, then make it happen. • Offer strong project management and stakeholder management skills, able to balance creativity with commercial and brand pragmatism and prioritisation. • A master communicator with in-depth knowledge of best-in-class social content, community management and engagement analysis. • Are data-literate and comfortable using performance insights to inform creative decisions and iteration. • A confident, credible person who builds trust quickly with senior stakeholders and can represent social with authority across the business. • A proactive self-starter and collaborator energised by the opportunity to build a growing function. • Share our passion for the FinTech industry and our mission to give everyone the means to get more out of life. ### Experience & Skills • **Minimum 7 years' relevant experience in social media**, with a proven track record of owning strategy at a senior level (financial services experience a plus, not essential). • Demonstrable success growing organic and/or paid social channels against clear brand and commercial KPIs. • Strong track record of building and scaling influencer, creator or talent partnerships. • Excellent knowledge of best practice across key social media platforms. • You have an eye for reactive content – opportunities for fame-driving engagement that you can turn around quickly. • Skilled at designing experiments and measurement frameworks that produce evidence-based, actionable results. • Confident using AI tools and platforms to drive efficiency and productivity. • Experience managing significant budgets and being trusted with material spend from day one. • Strong stakeholder management skills, with experience influencing senior leadership and cross-functional teams. • Experience coaching, training or managing junior team members, with an interest in growing a team over time.