Social Media Lead (Full-Time)

Job description

Vancouver Whitecaps FC is looking for a creative, strategic, and digitally savvy Social Media Lead to shape how supporters experience the Club online. This role is responsible for developing and executing our social media strategy, creating compelling content that connects with fans, and delivering a best-in-class digital experience across every platform. From match-day excitement and behind-the-scenes access to community initiatives and major campaigns, you'll lead the Club's social presence with creativity, speed, and purpose. If you're passionate about storytelling, thrive in a fast-paced environment, and know how to turn moments into meaningful fan engagement, we'd love to hear from you. Key Responsibilities Develop and execute social media strategies that align with the Club's brand, marketing, and business objectives. Set measurable engagement goals and lead campaigns that drive industry-leading fan growth and engagement. Own and manage the Club's social media content calendar, planning and publishing content across , YouTube, Facebook, Instagram, X, TikTok, and emerging platforms. Maintain a consistent brand voice and visual identity while ensuring compliance with MLS Commercial Guidelines and copyright regulations. Partner with internal stakeholders, including Communications, Partnerships, Ticket Sales, Soccer Development, Community Relations, and Marketing to create integrated campaigns and maximize reach. Collaborate with external agencies, creators, and influencers to extend the Club's digital presence. Work closely with the Business Intelligence team to analyze performance metrics, identify trends, and continuously optimize content strategy. Lead social media operations during matches and Club events, providing real-time content, direction, and support to the social media team. Coach, mentor, and develop Social Media Coordinators, providing feedback, training, and process documentation to support team success. Stay ahead of digital trends, platform updates, and emerging technologies to keep the Club's content fresh, innovative, and engaging. Qualifications & Experience Minimum 5 years of experience in social media management, digital marketing, or content strategy. Proven success managing multiple consumer-facing social media channels and developing engaging branded content. Experience leading, mentoring, or managing junior team members and external vendors or agencies. Certification in Hootsuite, HubSpot, Sprout Social, or similar social media management platforms. Exceptional writing, editing, storytelling, and content creation skills. Strong proficiency with Adobe Creative Suite and video editing software. Diploma or degree in Business, Communications, Marketing, Digital Media, or a related field. Highly organized with the ability to manage multiple priorities in a fast-paced, deadline-driven environment. Creative thinker with strong problem-solving skills, curiosity, and a passion for innovation. Experience in professional sports, entertainment, or live events is considered a strong asset, with an understanding of fan engagement and real-time content creation. Why Join Us? At Vancouver Whitecaps FC, we're more than a soccer club - we're building unforgettable experiences that inspire our supporters and strengthen our community. As Social Media Lead, you'll have the opportunity to shape the Club's digital voice, create content seen by millions, and play a key role in growing one of Canada's professional sports brands. The Club Vancouver Whitecaps FC is the longest-running professional soccer club in Canada and the United States. Since its inaugural season in 1974, the club has united generations of loyal fans in British Columbia and beyond. With academies in eight out of ten provinces, a network of partner clubs, and hundreds of camps and clinics every year, Whitecaps FC provide a foundation for Canada’s soccer future. We are also strongly committed to providing opportunities to Canadian athletes, both male and female, with the largest soccer development structure in Canada. This includes academy programs in eight of ten provinces across the country. In addition to building a winning team on and off the pitch, the Club places great importance in giving back to our community, harnessing the power of sport to create a stronger, more equitable & inclusive society through three key community goals: helping meet critical needs, using soccer to build life skills and creating soccer participation opportunities in Indigenous communities. Inclusion Statement Vancouver Whitecaps FC believes that diversity and inclusion is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. This includes but is not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People & Culture department. "Within these walls, you are welcomed, accepted, and respected. Here, no matter who you are or where you come from, you are home. And you’re part of the team regardless of your age, sex, sexual orientation, gender identity or expression, race, marital or family status, disability, or religious belief or non-belief. All we ask is that you be ethical and inclusive in all that you do. Be respectful of all players, fans, and staff, and remember to cheer loudest for the ones wearing the blue and white. Go ‘Caps!" We thank all applicants for their interest; however, only those selected for further consideration will be contacted.