Social Media Lead & Podcast Host

Job description

**Purpose of Role:** The purpose of this role is to build and sustain consistent social media momentum that actively supports demand generation across the middle and bottom of the funnel. This is a hands-on position responsible for creating and distributing social content that increases visibility, reinforces key narratives, and connects channels in a way that warms the market and drives inbound interest. The role exists to create a reliable signal through social platforms, ensuring ongoing presence, narrative saturation, and alignment with broader growth objectives. ### Responsibilities: - **Podcast Growth & Spokesperson Role** - Help take Disruption Interruption to the next level as a growth engine (not a vanity podcast) - Serve as an on-air spokesperson when needed (segment intros, conversations, special episodes) - Represent the company confidently on mic, on camera, and online - Be comfortable speaking with founders, executives, and high-profile guests - Turn each episode into a coordinated TOF campaign (clips, social, email, landing pages, nurture) - **Top-of-Funnel Strategy & Execution** - Build and run TOF strategy across social media platforms - Lead social efforts across LinkedIn, X, Instagram, YouTube, and emerging platforms - Create awareness campaigns that warm inbound leads before sales engagement - Coordinate with PR, leadership, and sales on narratives and timing - Repurpose content intelligently (not copy/paste) - Actively engage publicly to extend credibility, reach, and trust ### Skills/Traits Required: - **Required** - You love social media and creating content across multiple platforms - You’re comfortable on camera or on mic (or excited to get there) - You enjoy being visible and engaging publicly - You’re organized, consistent, and execution-driven - **Strong Plus** - B2B, tech, or professional services experience - Experience turning attention into inbound interest - Familiarity with earned media or narrative-driven marketing - Motto: Be the voice. Create the signal. Fuel the funnel