Social Media Manager

Job description

At Joko, our mission is to we help consumers save time and money when shopping online or in-store. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts, we've kept expanding our products to make shopping smarter. Today, Joko is an AI shopping app: with Juno, our shopping assistant, users can find the right product at the best price in only a few seconds, with recommendations that get sharper the more they use it. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. It’s still day 1, come build the future of shopping with us! 🖌 OUR MARKETING TEAM No one is more creative and data-driven than this team, they have the best of both worlds! The Marketing team's main mission is to get our product into the hearts of millions of users around the world. The Growth team builds innovative ideas to conquer markets, attract, and retain users. The Brand team strives to create Joko's vision for the long term and builds a connection with all its users. The B2B Marketing team positions Joko as the top partner to have in our space and aims to build the most desired employer brand possible. Led by Isa, our CMO, they are constantly innovating to take our business to new heights. 🎯 WHAT YOU WILL DO At Joko, our goal is to turn social media into a primary engine for brand awareness and user acquisition. As our Social Media Manager, you won’t just manage an inbox; you will own the strategic distribution of Joko’s voice across the digital landscape. You will bridge the gap between creative production and algorithmic performance. Using a data-first approach and cutting-edge AI tools, you will ensure that every piece of content we produce achieves maximum reach and resonates with our target audience. You report to Luisa our Head of Brand & Communications will work closely with the whole Marketing team to translate insights, trends, and performance signals into a high-performing social media strategy. Key Responsibilities: - Build and execute Joko’s social media growth and distribution strategy: You’ll design and run a multi-channel strategy across platforms such as Instagram, TikTok, and Facebook to maximize reach, engagement, and positive brand sentiment. - Master platform algorithms and distribution mechanics: You’ll continuously test formats, hooks, posting cadence, and platform-native features to improve organic reach and ensure every piece of content performs at its highest potential. - Implement AI-powered community operations: You’ll deploy and manage automation tools to handle routine community interactions such as DMs, FAQs, and tagging while maintaining Joko’s tone of voice. - Act as the human-in-the-loop for high-impact interactions: You’ll step in during sensitive conversations, viral moments, and interactions with brand advocates to ensure thoughtful and on-brand responses. - Anticipate trends and cultural shifts: You’ll actively monitor social platforms and emerging conversations to identify opportunities for Joko to participate early and stand out. - Translate trends into actionable creative direction: You’ll turn social insights and cultural signals into clear briefs for the Content Creator to ensure our output remains relevant, distinctive, and thumb-stopping. - Own social media performance and insights: You’ll manage our social media dashboards, track advanced performance indicators such as share of voice, virality, and assisted conversions, and provide actionable insights to guide our content strategy. - Expand Joko’s social media ecosystem: You’ll develop initiatives that amplify our reach beyond owned channels, including creator collaborations, ambassador programs, and proactive brand participation in key social conversations. 👀 WHO WE'RE LOOKING FOR - Experience: At least 5y experience in Social Media Strategy, Growth Marketing, or Brand Management, preferably in a fast-paced B2C startup or top-tier agency. - Strategic Mindset: You don't just "post content", you understand how a TikTok video fits into a 12-month brand vision. - AI Savvy: You are excited about using AI to automate the boring parts of the job so you can focus on the big picture. - Data Literacy: You are comfortable with data visualization tools and can turn a spreadsheet of metrics into a compelling narrative for the CMO. - Editorial Excellence: Native in French and perfect English proficiency. You have a "social-first" writing style (witty, concise, and perfectly aligned with Joko's DNA). - Project Leadership: Ability to lead a content calendar and coordinate between the Creative, Growth, and Brand teams without losing sight of deadlines. - Growth Instinct: You are obsessed with virality mechanics and have a proven track record of growing accounts or launching successful social campaigns. 💎 OUR PERKS (Some of the benefits listed below are available to full-time positions only) At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through: - Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget. - Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year. On top of that, we offer plenty of perks: - 💸 Top-market compensation - 📈 Equity for everyone with the chance to own a piece of what you build - 🤖 Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills - 🌴 Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings - 💪 Contribution to your ClassPass subscription - 🍼 8-week leave paid 100% for the second parent - …and much more, check the full list here https://notion.so/joko/20f4ead2bfc54137b9d805bd9abbb758?pvs=4&v=e2baac50c1844149a219895e0d1c2912! 🤝 OUR HIRING PROCESS 1. Intro call: Quick screening with the Hiring Manager or the Talent team. 2. Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams). 3. Step 2 – Role-specific assessments - For non-engineering roles: A take-home case study followed by a 45-min interview. We assess both your output and how you think in real time. The exercise will be relevant to your role (e.g. analysis, strategy, or process design). - For engineering roles: A 90-min live technical interview on CoderPad covering code understanding, review, system design, and product thinking (with AI serving as a collaboration tool). 4. Step 3 – Leadership interview (45 min): Conversation with a SteerCo member and a Founder. 5. References: Up to 3 calls with former colleagues or managers. ☕ You may also be invited for coffee with team members to get a feel for our culture.