Social Media Manager

Job description

**About Bobyard**Construction is a trillion dollar industry running on manual work. Contractors still measure and count materials off drawings by hand — it takes forever. Bobyard uses AI to automate takeoffs and estimates, making bids 10x faster. We're Series A, backed by 8VC, Primary, and Pear, and we're growing uncomfortably fast. **About the role** This is our first dedicated social hire, and you'll own all of it. Bobyard has a great product and a story almost nobody in construction has heard yet. Your job is to change that — build our social presence from the ground up, be the face and voice of the brand on camera, and turn a category people think is boring into content they actually stop for. You'll set the playbook, not inherit one. You'll ideate; our video editor shoots and edits, so you can focus on ideas, hosting, and growth. **What you'll do** - Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X - Come up with video concepts and appear on camera regularly — you're the talent - Write hooks, scripts, and captions that get contractors and builders to stop scrolling - Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence - Manage the community — reply to comments and DMs and be Bobyard's voice in the wild - Grow engagement and top-of-funnel numbers, and know why they moved - Partner with brand and copy on ideas, and hand shoots to our video editor to produce - Jump on trends and cultural moments fast — with taste that fits a premium product - Report on what's working, double down, and kill what isn't **What we're looking for** - 3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours - Genuine comfort on camera — this is a core part of the job - A track record of organic growth: you know how to move engagement and TOFU, not just post - Sharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and Shorts - Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account - Strong writing: captions and copy that sound like a person - Self-starting and operationally reliable — you take a goal and run, and you show up every day **Nice to have** - A point of view on B2B and LinkedIn video - Experience making a technical or "unsexy" product interesting - Comfortable grabbing quick iPhone content yourself when the moment calls for it - Your own channel with real traction **What we offer** - $115K–$135K base + meaningful early-stage equity - The entire social brand of a fast-growing company to own and define - A dedicated video editor so you can focus on ideas and growth - A team that moves fast, takes full ownership, and keeps a healthy sense of humor - On-site in SF (101 2nd Street) — we build together, and on-camera work happens here Come build with us!