Social Media Manager

Job description

Hey there! Thanks for stopping by. We’re Airtasker, the tech company that connects people who need to get things done with those who have the skills to do it. Our mission is to empower people to realise the full value of their skills. This doesn’t just apply to those who use our product. It’s also for our whole team of go-getters who bring the product to life and deliver impact to our community on a daily basis. Because we believe work (and life) is always better when you truly know and appreciate your strengths and skills. The Social Media Manager owns Airtasker's presence across Instagram, TikTok, YouTube and LinkedIn, blending creativity, content production and community engagement into content that's on-brand, platform-native and worth stopping to watch. You'll capture the right moments, then write, film and edit them into stories that bring the Airtasker community to life. You'll show up in online communities to build brand loyalty, jump on cultural moments as they happen, and keep Airtasker visible in the right places, in the right ways. It's hands-on and fast-paced, built for someone creative who doesn't need much steering. WHAT YOU'LL DO - Own the social content calendar end to end: plan, create, shoot and edit across Instagram, TikTok, YouTube and LinkedIn - Capture real stories that show the range of Airtasker's marketplace, including Tasker and customer interviews, short-form video and reels - Track social performance and use the data to sharpen content and strategy - Stay ahead of cultural moments, platform trends and competitor activity to spot timely opportunities - Work across Marketing, Product, PR, Sponsorships and Partnerships to keep social aligned with broader goals - Share assets with the Performance team to amplify through paid channels - Launch and run Airtasker's AU influencer program: find, brief and build long-term relationships with influencers, Taskers and brand advocates - Partner with social leads in the US and UK to build visibility across markets and a shared approach to content - Build out the tools and workflows needed to scale content production across territories WE'D LOVE TO HEAR FROM YOU IF YOU TICK SOME OF THESE BOXES: - A few years of hands-on experience in organic social content and strategy - A good handle on what works across Instagram, TikTok, YouTube and LinkedIn - Comfort shooting, filming and editing your own content - Experience running an influencer program: finding people, briefing them, keeping the relationship going - An ability to pull performance insights and turn them into content decisions - A storyteller's instinct for what feels authentic and native to a platform - A finger on the pulse of trends, cultural moments and platform changes - Strong writing and communication skills, for content and for working with people across the business - The project management chops to juggle multiple workstreams and deadlines at once - A track record of building trust with external and internal stakeholders OUR PEOPLE EXPERIENCE: Our people team at Airtasker are dedicated to designing an industry leading people experience. This means creating an environment where you are empowered to do your best work and realise the full potential of your skills. Thriving - Hybrid working - when it comes to working, there’s no “one size fits all” approach, with Airtasker you choose the environment that helps you do your best work. - Airtime - welcome to no Slack and meeting-free Fridays! Airtime is designed so we regularly have dedicated focus time for work and personal growth. - Recharge days - each quarter we have a company-wide Recharge Day, equivalent to 4 additional days of leave per year. It’s a day for everyone when the world can wait and self-care takes centre stage. - Wellbeing support - our Employee Assistance Program provides confidential access for our people to GPs, dieticians, counselling and mental health specialists, providing essential support whenever needed. - Airpowerment Fund - we provide a $200 allowance to spend on anything that supports your health & wellbeing. Rewarding - Airtasker credits - it’s a great feeling to get things done. Even greater when you get $1000 worth of credits every year to help you check off your to-do list and connect with our community of Taskers. - Fair and equitable pay - this is a core commitment to our people. Every year we review industry data to ensure our compensation framework supports everyone to be recognised for the full value of their skills. - Tenure leave - To celebrate our people’s commitment to Airtasker, we offer tenure leave starting from your 3rd anniversary with the company. This begins with 3 extra days of leave per year, gradually increasing to a maximum of 5 days per year. Belonging - DAREtasker - join our Diversity, Equity and Inclusion committee! Every month we meet to create meaningful and impactful programs of work that embrace belonging at Airtasker. - Celebration swap - not everyone celebrates the same things. That’s why, at Airtasker, you can swap national, state or territory public holidays for the ones that matter to you. Growing - Learning and development - learning at Airtasker is on the job, guided by managers, enhanced by peers and led by ourselves. We deliver learning programs and budget allowances to invest in your growth. - 360 performance reviews - feedback is a gift. Every year we run 360 reviews across the business to recognise achievements and promote personal growth. - Volunteer leave - Our team members can take a day each year to lend a helping hand and support a cause they are passionate about. Celebrating - Awards - and the winners are… our go-getters! Whether it’s our peer-nominated quarterly Values Awards or our periodic Go-Getter Spirit Award, we love celebrating our people and spreading good energy. - Vibe committee - good vibes only! Our Vibe Committee delivers events that hit the sweet spot of bringing us all together to enjoy each other’s company whether you’re local or remote. - Birthday leave - All of our people get an extra day of leave during their birthday week to take time away from work to celebrate. At Airtasker we believe in culture add - that each person is different and has their own background, learnings and unique experiences that can add to the Airtasker cultural tapestry. We pride ourselves on our inclusive culture, and encourage applications from people of all backgrounds. To all recruitment agencies and talent suppliers: Airtasker does not accept unsolicited resumes. Airtasker is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to our job postings or directly to our managers. If you are on our supplier list and have terms in place, ensure you work alongside our internal TA team and do not send resumes directly to managers. #LI-TR1 #LI-Hybrid