Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. HoursPosition Type: Full-Time, Remote Working Hours: U.S. Client Business Hours Location: Remote — LATAM, Pakistan, Philippines & South Africa PreferredAbout the RoleAt Pavago, one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms.This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact.You’ll manage and grow the brand across:LinkedInInstagramTikTokFacebookX (Twitter)YouTubeYou’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence.If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content, this role is a strong fit.What You’ll OwnSocial Media Strategy & GrowthDevelop and execute a social media strategy aligned with marketing and business goals.Build platform-specific growth strategiesDefine KPIs for:EngagementReachAudience growthWebsite trafficLeads and conversionsBuild and manage social media content calendarsIdentify emerging trends, formats, and content opportunitiesContinuously test and refine the strategy based on performanceContent Creation & PublishingCreate compelling, platform-native social content.Write and edit:Social postsHooksCaptionsThreadsShort-form copyRepurpose long-form content into social-first formatsAdapt content for different platforms and audiencesCollaborate with designers and video editors on multimedia contentMaintain consistency across brand voice, messaging, and visual identitySchedule and publish content using tools such as:HootsuiteSprout SocialBufferHubSpotCommunity Management & EngagementOwn day-to-day audience engagement.Monitor:CommentsDMsMentionsTagsAudience conversationsRespond professionally and promptlyStart and participate in relevant conversationsBuild stronger relationships with followers and community membersAmplify relevant user-generated content (UGC)Escalate customer service or reputation concerns when appropriateSocial Campaign ExecutionSupport and execute social campaigns around:Product launchesEventsBrand initiativesPromotionsPartnershipsCollaborate with paid media teams to align organic and paid social strategies.Support:Influencer collaborationsUGC campaignsStrategic partnershipsSocial promotionsAnalytics & Performance OptimizationTrack what actually works — and use those insights to improve future content.Monitor:EngagementReachImpressionsFollower growthWebsite trafficLeadsConversionsContent performanceUse native analytics, Google Analytics, Sprout Social, and similar tools to identify trends.Prepare weekly and monthly performance reportsConduct content and campaign A/B testsIdentify top-performing formats and topicsRecommend improvements based on dataAdjust content strategy based on audience behaviorCross-Functional CollaborationWork closely with:MarketingContentDesignVideoPRCustomer SupportLeadershipShare audience insights and social performance learnings to improve:MessagingCampaignsBrand positioningContent strategyWhat Makes You a Strong FitYou:Understand that each social platform requires a different content approachKnow how to create content people actually want to engage withHave strong instincts for hooks, storytelling, trends, and digital cultureCan balance creativity with performance dataUnderstand the difference between vanity metrics and meaningful growthAre comfortable engaging directly with audiencesCan manage multiple channels without sacrificing consistencyStay current with changing algorithms, formats, and platform trendsAre proactive, organized, and comfortable moving quicklyRequired Experience & Skills2+ years of professional social media management experienceHands-on experience managing multiple platforms, such as:LinkedInInstagramTikTokFacebookX (Twitter)YouTubeStrong writing, editing, and social copywriting skillsExperience building and maintaining content calendarsExperience with social scheduling and analytics tools such as:HootsuiteSprout SocialBufferHubSpotFamiliarity with:CanvaAdobe Creative Suite or similar design toolsStrong understanding of:Social engagementAudience growthContent optimizationPlatform analyticsStrong written and verbal English communicationAbility to work independently during U.S. business hoursNice to HaveExperience with:SaaSE-commerceAgenciesProfessional servicesFounder-led or personal brandsInfluencer marketingUGC campaignsPaid social advertisingBrand reputation managementSocial media crisis managementShort-form video strategyLead generation through organic socialWhat a Typical Day Looks LikeYou might:Review comments, DMs, mentions, and audience activityWrite and schedule upcoming social postsIdentify trending topics and content opportunitiesCollaborate with designers or video editors on creative assetsRepurpose existing content for LinkedIn, Instagram, TikTok, or YouTubeEngage with followers and relevant accountsReview analytics and identify high-performing contentOptimize upcoming posts based on performanceUpdate reporting dashboardsPlan upcoming campaigns and content calendarsIn short: You keep the brand visible, relevant, engaging, and consistently connected with its audience while using performance data to drive continuous growth.Key Metrics for SuccessEngagement rate and engagement growthRelevant follower/subscriber growthReach and content visibilityWebsite traffic from social channelsLeads and conversions generated from socialCommunity response timeQuality of audience engagementCampaign and content performanceConsistency of publishingContinuous improvement in social performanceWhy This Role Stands OutFull ownership of social media execution and growthOpportunity to manage multiple major social platformsDirect collaboration with marketing and leadershipStrong creative freedom backed by performance dataOpportunity to influence brand positioning and audience growthFully remote environmentClear growth opportunities into:Senior Social Media ManagerContent Marketing ManagerSocial Media LeadHead of SocialBrand & Community LeadInterview ProcessInitial Phone ScreenSpark Hire Intro VideoVideo Interview with Pavago RecruiterPortfolio / Practical Task — 1-Week Content Calendar + Sample PostsClient Interview with Marketing LeadershipOffer & Background VerificationApply NowIf you:Know how to create content that earns attention and engagementUnderstand how different platforms require different strategiesEnjoy building and engaging online communitiesUse analytics to continuously improve performanceCan balance creativity, consistency, and measurable growthThis is a strong opportunity to own social media strategy and execution while helping build a visible, engaged, and growing digital brand.#SocialMediaManager #SocialMediaMarketing #ContentMarketing #ContentStrategy #CommunityManagement #LinkedInMarketing #InstagramMarketing #TikTokMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork
Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Remote — LATAM, Pakistan, Philippines & South Africa Preferred
About the Role
At Pavago, one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms.
This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact.
You’ll manage and grow the brand across:
- LinkedIn
- Instagram
- TikTok
- Facebook
- X (Twitter)
- YouTube
You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence.
If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content, this role is a strong fit.
What You’ll Own
Social Media Strategy & Growth
Develop and execute a social media strategy aligned with marketing and business goals.
- Build platform-specific growth strategies
- Define KPIs for:
- Engagement
- Reach
- Audience growth
- Website traffic
- Leads and conversions
- Build and manage social media content calendars
- Identify emerging trends, formats, and content opportunities
- Continuously test and refine the strategy based on performance
Content Creation & Publishing
Create compelling, platform-native social content.
- Write and edit:
- Social posts
- Hooks
- Captions
- Threads
- Short-form copy
- Repurpose long-form content into social-first formats
- Adapt content for different platforms and audiences
- Collaborate with designers and video editors on multimedia content
- Maintain consistency across brand voice, messaging, and visual identity
- Schedule and publish content using tools such as:
- Hootsuite
- Sprout Social
- Buffer
- HubSpot
Community Management & Engagement
Own day-to-day audience engagement.
- Monitor:
- Comments
- DMs
- Mentions
- Tags
- Audience conversations
- Respond professionally and promptly
- Start and participate in relevant conversations
- Build stronger relationships with followers and community members
- Amplify relevant user-generated content (UGC)
- Escalate customer service or reputation concerns when appropriate
Social Campaign Execution
Support and execute social campaigns around:
- Product launches
- Events
- Brand initiatives
- Promotions
- Partnerships
Collaborate with paid media teams to align organic and paid social strategies.
Support:
- Influencer collaborations
- UGC campaigns
- Strategic partnerships
- Social promotions
Analytics & Performance Optimization
Track what actually works — and use those insights to improve future content.
Monitor:
- Engagement
- Reach
- Impressions
- Follower growth
- Website traffic
- Leads
- Conversions
- Content performance
Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends.
- Prepare weekly and monthly performance reports
- Conduct content and campaign A/B tests
- Identify top-performing formats and topics
- Recommend improvements based on data
- Adjust content strategy based on audience behavior
Cross-Functional Collaboration
Work closely with:
- Marketing
- Content
- Design
- Video
- PR
- Customer Support
- Leadership
Share audience insights and social performance learnings to improve:
- Messaging
- Campaigns
- Brand positioning
- Content strategy
What Makes You a Strong Fit
You:
- Understand that each social platform requires a different content approach
- Know how to create content people actually want to engage with
- Have strong instincts for hooks, storytelling, trends, and digital culture
- Can balance creativity with performance data
- Understand the difference between vanity metrics and meaningful growth
- Are comfortable engaging directly with audiences
- Can manage multiple channels without sacrificing consistency
- Stay current with changing algorithms, formats, and platform trends
- Are proactive, organized, and comfortable moving quickly
Required Experience & Skills
- 2+ years of professional social media management experience
- Hands-on experience managing multiple platforms, such as:
- LinkedIn
- Instagram
- TikTok
- Facebook
- X (Twitter)
- YouTube
- Strong writing, editing, and social copywriting skills
- Experience building and maintaining content calendars
- Experience with social scheduling and analytics tools such as:
- Hootsuite
- Sprout Social
- Buffer
- HubSpot
- Familiarity with:
- Canva
- Adobe Creative Suite or similar design tools
- Strong understanding of:
- Social engagement
- Audience growth
- Content optimization
- Platform analytics
- Strong written and verbal English communication
- Ability to work independently during U.S. business hours
Nice to Have
Experience with:
- SaaS
- E-commerce
- Agencies
- Professional services
- Founder-led or personal brands
- Influencer marketing
- UGC campaigns
- Paid social advertising
- Brand reputation management
- Social media crisis management
- Short-form video strategy
- Lead generation through organic social
What a Typical Day Looks Like
You might:
- Review comments, DMs, mentions, and audience activity
- Write and schedule upcoming social posts
- Identify trending topics and content opportunities
- Collaborate with designers or video editors on creative assets
- Repurpose existing content for LinkedIn, Instagram, TikTok, or YouTube
- Engage with followers and relevant accounts
- Review analytics and identify high-performing content
- Optimize upcoming posts based on performance
- Update reporting dashboards
- Plan upcoming campaigns and content calendars
In short: You keep the brand visible, relevant, engaging, and consistently connected with its audience while using performance data to drive continuous growth.
Key Metrics for Success
- Engagement rate and engagement growth
- Relevant follower/subscriber growth
- Reach and content visibility
- Website traffic from social channels
- Leads and conversions generated from social
- Community response time
- Quality of audience engagement
- Campaign and content performance
- Consistency of publishing
- Continuous improvement in social performance
Why This Role Stands Out
- Full ownership of social media execution and growth
- Opportunity to manage multiple major social platforms
- Direct collaboration with marketing and leadership
- Strong creative freedom backed by performance data
- Opportunity to influence brand positioning and audience growth
- Fully remote environment
- Clear growth opportunities into:
- Senior Social Media Manager
- Content Marketing Manager
- Social Media Lead
- Head of Social
- Brand & Community Lead
Interview Process
- Initial Phone Screen
- Spark Hire Intro Video
- Video Interview with Pavago Recruiter
- Portfolio / Practical Task — 1-Week Content Calendar + Sample Posts
- Client Interview with Marketing Leadership
- Offer & Background Verification
Apply Now
If you:
- Know how to create content that earns attention and engagement
- Understand how different platforms require different strategies
- Enjoy building and engaging online communities
- Use analytics to continuously improve performance
- Can balance creativity, consistency, and measurable growth
This is a strong opportunity to own social media strategy and execution while helping build a visible, engaged, and growing digital brand.
#SocialMediaManager #SocialMediaMarketing #ContentMarketing #ContentStrategy #CommunityManagement #LinkedInMarketing #InstagramMarketing #TikTokMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
