Social Media Manager

Job description

📌 ABOUT ALPACA HEALTH Alpaca Health helps clinicians become entrepreneurs, starting in autism care. We give BCBAs the software, payer contracting, and back-office muscle to launch and scale their own practices, so power in healthcare shifts back to the people actually giving the care. We have raised over $14M from investors like Core Innovation Capital, Adverb Ventures, and South Park Commons. We serve hundreds of families and are growing 30% month over month. We also move fast. Last week, we threw a festival for 600 people, planned in under two weeks, with real alpacas on site. That is the energy around here. If that sounds like your kind of chaos, keep reading. 🎯 THE ROLE We are hiring a Social Media Manager to own our always-on presence across every channel: Instagram, TikTok, LinkedIn, Facebook, and YouTube. You will run the calendar, post consistently, manage the community in the comments and DMs, and, most importantly, make content that is genuinely good enough to stop a thumb. You will work with brand (who sets the voice), the graphic designer (assets), and the events and community teams (a firehose of real moments to capture). This is a creator role as much as a manager role: you should be comfortable pulling out a phone, shooting, and cutting something great yourself. Bold ideas are welcome and expected—a recurring series starring our providers, a trend we hijack in an hour, a video that makes autism care feel warm and human instead of clinical. 🚧 WHAT YOU'LL DO Own the channels: - Run the content calendar and post consistently across Instagram, TikTok, LinkedIn, Facebook, and YouTube - Tailor content to each platform instead of cross-posting the same thing everywhere Make content people stop for: - Shoot and edit short-form video yourself, from events, providers, and families - Jump on trends fast and turn everyday moments into scroll-stopping content Grow and engage the audience: - Grow followers, reach, and engagement, and actually talk to people in the comments and DMs - Build a steady pipeline of provider and family stories and user-generated content Tell real stories: - Turn our providers, families, and moments (yes, the alpacas) into content that builds real trust Measure and improve: - Track what works, double down on it, and report on growth and the inbound social drives 🌟 WHAT SUCCESS LOOKS LIKE - In 90 days: A consistent posting cadence is live across channels, you have a system for capturing moments from events and providers, and a few pieces have clearly outperformed the baseline. - In a year: A meaningfully bigger and more engaged audience, a recognizable Alpaca content style, and social that reliably drives real inbound from families and providers. 🧠 WHO YOU ARE - You are a self-starter who owns both the calendar and the camera. - You have taste. You know what good looks like, and you know what feels cringe. - You are native to the platforms. You live in TikTok and Instagram and you actually understand culture and trends. - You are full of bold ideas and pragmatic enough to ship something every day. - You can shoot and edit yourself (a phone plus CapCut, Premiere, or your tool of choice). - You are a strong writer with a voice. - You care about families navigating autism care, and you can tell their stories with warmth and respect. ✨ BONUS POINTS - You have grown an audience before, your own or a brand's, and can show the numbers - Healthcare, consumer, or creator experience - Design, motion, or photography skills - Comfortable on camera yourself 🚀 WHY JOIN - Direct exposure to company building at an early stage - Real ownership of our voice in the feed from day one - The chance to materially change life for families and clinicians - A learning curve few roles can match - 💵 Competitive salary - 📈 Meaningful equity - 🏥 Health benefits - 🏖️ Flexible PTO - 🍱 Dinner when working late