Social Media Manager

Job description

Job description Drive the next stage of one of Europe’s most visible real estate media platforms. We’re looking for a hands-on Senior Social Media Manager to directly execute, elevate the quality, and grow our social media presence, with a primary focus on Drumelia’s flagship Instagram account, alongside our broader digital platforms. You’ll own our social media execution end-to-end, directly crafting and managing content for Spain’s most-followed real estate Instagram account, with more than 200,000 followers. This is an active creator role: someone who plans, shoots, edits, posts, and engages with their own hands every single day; balancing high-end luxury taste with content designed to generate real sales opportunities and participating in strategy. This is a full-time, office-based role in Marbella, an increasingly international destination for entrepreneurial and creative talent. This is not a role for someone who wants to delegate or simply maintain what already exists. We have ambitious strategic plans for Drumelia and want this person to leave a direct, visible mark on what we do: to challenge our current approach, spot fast-moving social tendencies, introduce new thinking, and elevate our daily content execution. This is a demanding, execution-focused role. We’re looking for someone with a real hunger for growth, a strong sense of responsibility, and the ability to turn creative ideas into immediate action. Someone who wants to be challenged, but who also challenges us, questions assumptions, brings a clear point of view, and understands how content translates into genuine business leads. In exchange, you’ll join a young and ambitious team with a culture of excellence, where the bar keeps rising and mediocrity isn’t an option. What you’ll do Hands-on Content Creation & Editing : Shoot, edit, write copy for, and publish daily content tailored for Instagram (Reels, Stories, Carousels, Posts) with luxury standards. Trend Adaptation & Commercial Focus : Stay ahead of fast-moving social tendencies and audio trends, adapting them quickly into content that captures attention and generates direct client inquiries. End-to-End Channel Ownership : Manage the complete posting workflow—from content calendar organization, captions, and tags to optimizing feed aesthetics and story structures. Active Community Engagement: Represent the voice of Drumelia daily in the comments and direct messages, starting conversations, answering audience inquiries, and turning engagement into qualified sales prospects. Performance & Agility : Track post metrics continuously, test new formats, and adjust tactical execution based on real-time audience response and conversion performance. Improve : by proposing and executing new ideas and strategies. What we’re looking for Proven Execution : Demonstrated track record of directly managing and growing high-visibility Instagram accounts (luxury, real estate, or architecture experience is a strong plus). Taste & Commercial Mindset : Exceptional visual taste and high aesthetic standards paired with a practical understanding of how content drives real commercial inquiry. Technical Mastery : Speed and proficiency in video editing tools (CapCut, Premiere Pro, InShot, etc.), short-form video production, and persuasive copywriting. Proactive Engagement: A natural drive to interact with followers, build trust, and treat every comment and DM as a potential relationship. High Autonomy & Speed : Ability to work quickly in a fast-paced environment, holding yourself to a high standard of precision and detail.