Social Media Manager | Digital | Ogilvy Africa

Job description

### **Role Summary** The Social Media Manager plays a crucial role in developing and executing social media strategies for our clients. Their primary focus is to build and maintain a strong online presence, engage with the target audience, and promote brand awareness for our clients. The role involves monitoring social media trends, analyzing data, and implementing tactics to improve the client's social media performance and achieve specific business goals. As a practitioner and leader within the team, the Social Media Manager is responsible for creating, curating, and managing content across various social media platforms. They will develop and execute social media strategies, monitor performance metrics, and engage with the online community to drive engagement and growth. This role also includes the direct supervision and mentorship of Social Media Executives. ### **Key Responsibilities** #### **Strategy Development** - Develop and implement comprehensive social media strategies aligned with clients' business goals and objectives. - Identify target audiences and tailor content to effectively reach, resonance, and engage them. - Stay updated with industry trends, platform updates, and emerging social media channels to adapt strategies proactively. - Set measurable goals and KPIs to track performance and overall campaign success. #### **Content Creation and Management** - Create, curate, and publish high-quality, engaging content across social media platforms (including but not limited to Facebook, X/Twitter, Instagram, LinkedIn, TikTok, etc.). - Plan and schedule posts, ensuring a consistent and optimal posting calendar. - Utilize and experiment with various content formats, including text, images, videos, and infographics. - Monitor user-generated content (UGC) and integrate it appropriately into the content mix. - Oversee, review, and approve content proposals and schedules submitted by Social Media Executives. #### **Audience Engagement** - Ensure proper, timely, and brand-aligned engagement of audiences by supervising Social Media Executives. - Engage directly with followers, responding to comments, messages, and inquiries promptly and professionally as required. - Foster a sense of community and build strong online relationships with the brand's audience. - Encourage user-generated content and active user participation in social media campaigns. #### **Analytics and Reporting** - Leverage social listening tools for campaign reporting and to identify real-time engagement opportunities between assigned brands and users. - Proactively inform internal and client teams of key trends, industry shifts, or potential brand crisis situations that may impact the business. - Track and analyze key performance metrics, such as reach, engagement, conversion rates, and ROI. - Use data-driven insights to refine social media strategies and make informed optimization decisions. - Prepare and present regular, comprehensive social media performance reports for management and clients. #### **Paid Advertising Coordination** - Create and manage social media advertising campaigns (e.g., Meta Ads, X Ads, LinkedIn Ads, TikTok Ads). - Work closely with the paid media team to set budgets, define target audiences, optimize ad performance, and ensure all organic content has a clear objective and is sufficiently promoted to meet business objectives. #### **Project Management** - Act as a primary point of contact for clients, addressing queries, providing performance updates, and presenting campaign reports. - Work closely with Client Service teams, designers, and other key stakeholders to align social media efforts with broader marketing campaigns and brand messaging. - Build and maintain strong relationships with clients, understanding their business goals and aligning social strategies to meet their specific needs. - Effectively manage client campaigns to ensure they are delivered on time and to a high standard. - Coordinate seamlessly with external stakeholders, including social influencers and platform partners (e.g., Meta, TikTok, etc.), as well as internal teams (Creative, Content, Digital PR, and Paid Media). #### **Collaboration and Coordination** - Collaborate with cross-functional teams (marketing, design, content writers) to align social media efforts with overall marketing campaigns. - Coordinate social media activities with influencers, creators, or brand ambassadors when applicable. #### **Compliance and Risk Management** - Ensure all social media content complies with legal regulations, copyright laws, and brand safety guidelines. - Monitor online sentiment and proactively address negative feedback or potential social media crises in line with established protocols. --- ### **Role Requirements** - **Education:** Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent professional experience). - **Experience:** Proven experience as a Social Media Manager or in a similar agency/digital marketing role. - **Tools:** High proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and social listening/analytics platforms. - **Platform Knowledge:** Strong understanding of social media trends, algorithms, community management, and paid social best practices. - **Communication:** Excellent written, verbal, and presentation skills with an eye for detail. - **Creativity:** Strong creative thinking and the ability to generate innovative, engaging content ideas. - **Collaboration:** Strong organizational and project management skills; ability to work independently and collaboratively within cross-functional teams. - **Skills Plus:** Familiarity with graphic design (e.g., Canva, Photoshop), video editing, and other multimedia production skills is highly desirable. --- ### **Company Overview** Ogilvy Africa is the largest network agency on the continent catering to several dozen countries with a large team across Central, East and West Africa. Headquartered in Nairobi - Kenya, Ogilvy Africa manages a portfolio of over a hundred brands for clients such as AB Inbev, Airtel, Africa CDC, Bill & Melinda Gates, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mastercard Foundation, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Standard Chartered, Total, Tullow, UNICEF, Unilever, Visa, Vodafone and WWF amongst others. We offer services across the full spectrum of marketing domains including advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, PR & Influence; all under one unified setup. We’ve also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets. In our decades in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa); to name a few. Ogilvy is a leading global creative network of WPP. Launched by David Ogilvy many decades ago, it’s referred-to as the Agency of Giants, by several industry experts. --- ### **Ogilvy Africa Beliefs** - **People need regular OS upgrades:** Even the best OS will be obsolete tomorrow unless it's constantly upgraded. Same is true for people. - **We need more cows than milkmen:** We are a culture of practitioners, not managers. We contribute before we comment. - **Creative about creativity:** Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data - Content - Tech. - **Diversity is a competitive advantage:** New profiles, new skills, new styles of leadership make us a stronger company. - **Collaborative advantage > Competitive advantage:** Find partners who are on top of their game at the skillset we need. It’s the only way to scale at speed without pretending to have all the answers. - **Team > Individual:** You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed, individuals fail. - **Fail often, fail fast:** We see entrepreneurs in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast, learn from the failure, and start something new.