Social Media Manager Europe

Job description

VALD is the world leader in musculoskeletal technology, providing innovative human-measurement technology to over 12,000 clients in over 150 countries. If you have a favourite team in the NBA, EPL, or NFL, there's a good chance they use VALD products. Since its humble beginnings in 2015 in Brisbane, Australia, VALD has grown to a team of over 400 team members in 30 countries, with 5 offices across four continents. Driven by a multidisciplinary team of researchers, clinicians, sports scientists, designers, developers and engineers, VALD's suite of systems offer unparalleled insight into human movement, performance, injury risk and rehabilitation. About the VALD Marketing Team VALD’s Marketing team is a group of skilled professionals across various fields. The team includes designers, videographers, editors and marketing specialists, but also experienced industry professionals such as physiotherapists, strength & conditioning coaches and sports scientists. We leverage their experience to create content that is relevant and engaging for our clients and potential clients, with the goal of making technology more accessible and impactful in their day-to-day practice. We work intimately with the broader VALD business – Product Strategy, Manufacturing, Engineering, Commercial and Finance – helping to shape the client experience and the overall public perception of VALD. Our goal is not simply to hit our numbers but to elevate VALD’s reputation as an innovator and thought leader in the health and performance industries. About this role The Social Media Manager – Europe will be responsible for the day-to-day management and growth of VALD’s European social media presence, working closely with both our European and global marketing teams. Primarily working across English-language channels, you will plan, coordinate and publish engaging social content that brings VALD’s products, people, customers and expertise to life. You will also play an important role in community management, helping VALD engage meaningfully with practitioners, organisations and professionals across Europe. Beyond VALD’s corporate channels, you will work closely with our local Business Development Managers (BDMs), helping them build their own professional presence on social media. This includes supporting content creation, providing guidance and best practices, and making it easier for our regional teams to share relevant, authentic content with their networks. Working between our local European teams and global marketing team, you will play a pivotal role in building awareness of VALD and promoting our products, services and expertise across the region. What Success Looks Like Success in this role means building a stronger, more relevant and engaging VALD social presence across Europe. You will: Maintain a consistent cadence of high-quality, locally relevant content. Grow awareness, reach and engagement among VALD’s key audiences. Build active and meaningful engagement with our European communities. Uphold and reinforce VALD’s global brand, style and voice in the European market. Empower local BDMs to confidently create and share effective social content. Identify and amplify regional customer stories, events and opportunities. Use performance insights to continuously improve content and channel effectiveness. You’ll join a growing global business operating at the intersection of technology, health and human performance. This role offers the opportunity to take meaningful ownership of VALD’s social presence across Europe while working closely with both local teams and our global marketing function. You’ll have access to a constant stream of stories from practitioners, sporting organisations, events, research and new technology – and the opportunity to turn those stories into content that builds VALD’s presence across the region. Most importantly, you’ll help shape how VALD connects with its European audiences as we continue to grow. What We're Looking For 2–5 years of experience in social media, digital marketing, content marketing, or a similar role. Demonstrated experience managing professional or brand social media accounts. Strong written English and the ability to turn technical or complex topics into clear, engaging social content. A good understanding of major social platforms, particularly Instagram, LinkedIn and Facebook. Experience creating, coordinating and scheduling social content across multiple channels. Strong community management skills and an understanding of how brands can participate authentically in professional online communities. Confidence working with stakeholders across different teams, markets and levels of seniority. Strong organisational skills and the ability to manage multiple content streams and priorities. An analytical mindset, with an understanding of social media reporting and performance metrics. A proactive approach and an ability to identify stories and content opportunities rather than simply waiting for a brief. Desirable Experience Experience working across multiple European markets. Proficiency in one or more European languages in addition to English – preferred: Spanish, Italian, German and/or French. Experience in health, sport, technology, SaaS or another technical industry. Experience supporting employee advocacy or helping sales teams develop their professional presence on social media. Experience in engaging and coordinating with Key Opinion Leaders/influencers. Basic content production skills across photography, video or social-first creative. Familiarity with social media management, analytics and scheduling platforms such as HootSuite, AgoraPulse, Sprout Social or similar. Why VALD? We are a flexible employer and when you join VALD, the benefits and perks are pretty great! We value our team and is extensive of what we offer when you join VALD, here’s just a few: Industry-leading compensation The opportunity to work in a company that is redefining allied healthcare. Learn from a range of high-performing individuals and teams across various disciplines. Be part of a down-to-earth, inclusive and vibrant team. Regular travel opportunities to get the entire VALD team together for your ongoing development. The latest equipment and remote setup to perform at your best. Diversity & Inclusion Commitment We're committed to growing and empowering an inclusive VALD team. That's why we actively encourage applications from candidates from all backgrounds, experiences, and perspectives. If you require accessibility assistance at any stage of the process, please let us know. Apply now In your cover letter, please share with us your portfolio of work relevant to this role and how this opportunity fits into your longer-term career goals. We can't wait to meet you and discuss what a career with VALD could look like for you! “Successful applicants will be subject to background checks (including identity and criminal record checks). It will be a condition of employment that the background checks return acceptable results.”