Social Media Manager, Treehouse Hotels

Job description

Grow with us... Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us. As our Social Media Manager, you’ll help shape how Treehouse Hotels shows up and connects with audiences across social media. Equal parts creative and strategic, you’ll manage Treehouse’s brand-level social presence while helping guide and support property social channels across the portfolio. From developing content calendars and creative concepts to supporting hotel openings and managing creators, you’ll help bring the playful, distinctive world of Treehouse to life across social. This role requires a strong creative eye, an instinct for what works on social, and the ability to translate brand strategy into compelling content. You’ll work closely with the Director of Social Media to support social strategy for new hotel openings and key brand moments, review and guide property content, and develop the creative direction that brings campaigns and shoots to life. You should be comfortable capturing lo-fi, social-first content when needed and editing short-form video , while also knowing how to brief and direct creators and partners to produce content that feels unmistakably Treehouse. What You’ll Do Social Strategy & Planning: Develop and manage Treehouse Hotels’ brand social content calendars across Instagram and TikTok, aligning content with brand strategy, marketing priorities, campaigns, openings, programming, and cultural moments. Hotel Openings: Support the Director of Social Media in developing and executing launch strategies for new Treehouse Hotels, helping build pre-opening and launch content plans, identify storytelling opportunities, and coordinate social activity across brand and property channels. Property Social Support: Partner with property marketing teams to review content calendars for new hotels, and provide strategic and creative guidance, helping ensure property channels feel locally relevant while remaining consistent with the Treehouse brand. Creative Direction & Content Development : Translate social strategies and campaigns into creative concepts, moodboards, shot lists, briefs, and content plans. Provide clear creative direction to photographers, videographers, creators, and property teams to ensure content is social-first and on brand. Content Capture & Editing: Capture lo-fi, social-first photo and video content as needed and edit existing footage into engaging short-form content for Instagram, TikTok, and other emerging platforms. This role does not serve as the primary photographer or videographer but should be comfortable creating nimble, native content for social. Creator & Micro-Influencer Management: Identify and manage relationships with creators and micro-influencers who align with Treehouse, including outreach, briefing, content direction, deliverables, approvals, and ongoing relationship management. Social Media Management: Help oversee Treehouse social channels across Instagram and TikTok, maintaining a cohesive brand voice and visual identity while adapting content to the nuances of each platform. Community & Cultural Relevance: Stay close to the conversations, creators, formats, and cultural moments shaping social media, identifying opportunities for Treehouse to participate in ways that feel relevant and authentic to the brand. Performance & Optimization: Analyze social media performance to understand what resonates, identify trends and opportunities, and apply learnings to future content and channel strategies. Cross-Functional Collaboration: Work closely with Brand Marketing, Communications, Partnerships, Creative, property marketing teams, and other internal partners to bring campaigns, programming, partnerships, and key brand moments to life across social. About You You have a Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent experience. You have 3–5+ years of experience in social media, content, or digital marketing, ideally within hospitality, travel, lifestyle, fashion, food and beverage, or another culturally relevant consumer brand. You have a strong creative eye and can confidently assess imagery, video, design, and copy through both a brand and social-first lens. You have experience developing creative briefs, moodboards, shot lists, and content direction and are comfortable managing creators and external creative partners. You’re comfortable capturing lo-fi social content on a mobile device and have strong short-form video editing skills using tools such as CapCut or similar platforms. You have a strong understanding of Instagram and TikTok, including platform-specific formats, audience behaviors, trends, and evolving best practices. You have experience using social media management tools such as Later or Sprout Social and are comfortable interpreting social analytics and turning performance into actionable insights. You’re a strategic thinker who can translate brand and marketing priorities into compelling social storytelling. You are highly organized and detail-oriented, with the ability to manage multiple projects, properties, creators, and timelines simultaneously. You have excellent written and verbal communication skills and a strong understanding of brand voice. You’re collaborative and proactive, comfortable providing creative feedback and working with teams at different levels of social media expertise. You’re excited by travel, hospitality, culture, and discovering the people, places, and ideas that can inspire great Treehouse storytelling. Willing to travel occasionally as needed. Application Requirement Applicants must submit a portfolio and/or social media accounts demonstrating social-first content they have created or edited, along with examples of creative direction, social campaigns, or channels they have managed. About us... As a mission-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group. Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.