Social Media Marketing Director

Job description

SOCIAL MEDIA MARKETING DIRECTOR Department: Marketing Location: Los Angeles, CA — Hybrid Experience: 8–10+ years Reports To: VP Creative/Marketing Position Overview Crazy Mountain is seeking an experienced, highly creative and culturally connected Social Media Director to lead the brand's social media strategy, content ecosystem, community, and growth across digital platforms. This person will be responsible for defining how Crazy Mountain shows up in culture and online—developing the social strategy, leading content development, overseeing day-to-day execution, and building a distinctive and recognizable brand voice across TikTok, Instagram, and emerging platforms. The ideal candidate is both a strategic leader and a hands-on social expert who understands how to turn a brand into a cultural conversation. You will lead the development of content strategies and campaigns, oversee creators and freelance partners, identify emerging trends, manage social performance, and work cross-functionally to support brand launches, partnerships, events, and broader marketing initiatives. This is a highly visible leadership role with significant ownership over Crazy Mountain's social presence and digital brand identity. Key Responsibilities Social Media Strategy & Brand Leadership Develop and own Crazy Mountain's comprehensive social media strategy across TikTok, Instagram, and other relevant platforms. Establish the brand's social voice, personality, tone, and visual identity across channels. Translate overall brand strategy and business objectives into compelling social strategies and campaigns. Identify cultural moments, trends, conversations, and opportunities that can authentically elevate Crazy Mountain. Develop annual, quarterly, and monthly social strategies and content roadmaps. Define platform-specific strategies based on audience behavior, algorithms, trends, and emerging formats. Serve as the internal subject-matter expert and advocate for social media across the organization. Establish social media best practices, standards, and governance for the brand. Content Strategy & Creative Direction Lead the development of an innovative, disruptive, and culturally relevant content strategy. Establish creative direction for social content while maintaining a consistent Crazy Mountain brand identity. Oversee monthly and campaign-specific content calendars across organic and paid social. Develop content concepts that drive awareness, engagement, community growth, and brand affinity. Partner with internal marketing and creative teams to develop integrated campaigns. Identify opportunities to leverage UGC, creators, influencers, partnerships, events, and cultural moments. Ensure content is optimized for each platform, audience, format, and objective. Content Creation & Production Provide creative direction and oversight for social shoots, campaigns, and content production. Participate hands-on in content creation when appropriate, including shooting, directing, editing, and producing short-form video. Lead planning and execution of social content shoots, including creative development, production logistics, talent, locations, and post-production. Oversee freelance creators, photographers, videographers, editors, and other external creative partners. Build and maintain a network of high-quality creators and production resources. Capture and direct real-time content at events, activations, partnerships, launches, and key brand moments. Ensure content consistently meets Crazy Mountain's standards for quality, creativity, authenticity, and brand alignment. Publishing & Platform Management Oversee day-to-day social publishing and channel management. Ensure consistent posting cadence and platform-specific execution. Develop and approve captions, creative, messaging, and calls to action. Stay ahead of platform changes, emerging features, algorithms, formats, and best practices. Maintain an agile approach that allows Crazy Mountain to respond quickly to relevant cultural and social moments. Use of innovative AI tools to support social platforms. Community & Brand Engagement Oversee community management across social platforms, including comments, DMs, mentions, and tagged content. Establish a strong, authentic, and recognizable Crazy Mountain voice within the community. Develop strategies to increase meaningful engagement and build brand advocacy. Monitor cultural conversations and identify opportunities for the brand to participate authentically. Develop community-building initiatives that turn followers into active brand advocates. Establish escalation protocols for sensitive, reputational, or customer-service issues. Influencer, Creator & Partnership Strategy Develop and oversee the social component of Crazy Mountain's influencer and creator strategy. Partner with marketing and brand teams to identify high-value creators and cultural partners. Develop creative briefs and social expectations for influencer and creator campaigns. Oversee amplification of influencer and partnership content across owned channels. Evaluate creator performance and develop long-term relationships with high-value partners. Ensure creator content aligns with Crazy Mountain's brand positioning and social strategy. Analytics, Measurement & Growth Establish social media KPIs and performance benchmarks aligned with company and marketing objectives. Monitor and analyze channel performance, audience growth, engagement, reach, video views, watch time, traffic, and conversion metrics. Develop weekly, monthly, quarterly, and campaign-level performance reports. Translate performance data into actionable insights and recommendations. Continuously test content formats, creative approaches, posting strategies, and audience opportunities. Establish a culture of experimentation, optimization, and continuous improvement. Partner with performance marketing and e-commerce teams to understand and maximize social's contribution to business growth. Cross-Functional Leadership Work closely with Brand, Marketing, PR, Influencer, Sales, E-commerce, and Partnerships teams. Lead social strategy and execution for product launches, campaigns, events, partnerships, and key brand initiatives. Ensure social media is integrated into broader marketing campaigns from concept through execution. Collaborate with senior leadership to align social strategy with Crazy Mountain's overall business objectives. Serve as the social media voice in cross-functional planning and marketing meetings. Team & Agency Management Build and manage the social media function as the brand grows. Manage internal team members, freelancers, creators, agencies, and production partners as appropriate. Establish clear objectives, workflows, priorities, and performance expectations. Manage social media-related budgets and resources. Evaluate agency and vendor performance and ensure efficient use of resources. Develop the capabilities, processes, and infrastructure necessary to scale Crazy Mountain's social presence. Qualifications 8–10+ years of progressive experience in social media, digital marketing, content, or brand marketing. Demonstrated success leading social media strategy for a consumer-facing brand. Significant experience managing TikTok and Instagram for established brands. Proven ability to build and grow engaged social communities. Strong understanding of social algorithms, platform trends, emerging formats, and digital culture. Demonstrated success developing social strategies that drive measurable brand growth and engagement. Strong creative instincts and exceptional understanding of brand storytelling. Experience directing and overseeing short-form video production. Strong copywriting and editorial skills with the ability to establish and maintain a distinctive brand voice. Experience managing creators, influencers, freelancers, agencies, and production partners. Strong analytical skills with the ability to translate social data into actionable business recommendations. Experience managing budgets and external creative resources. Excellent project management and organizational skills. Ability to operate effectively in a fast-paced, entrepreneurial environment. Strong interpersonal and cross-functional leadership skills. Bachelor's degree in Marketing, Communications, Advertising, or related field preferred, or equivalent experience. Portfolio demonstrating significant social media growth, creative campaigns, and/or successful brand-building work required. What Success Looks Like Within the first 12 months, the Social Media Director will: Establish a clear and differentiated Crazy Mountain social identity and voice. Build a scalable social strategy across TikTok and Instagram. Increase meaningful audience growth and engagement. Develop a consistent pipeline of high-quality, culturally relevant content. Establish repeatable content production and creator workflows. Build a strong network of creators and social partners. Create a robust social analytics and reporting framework. Increase the impact of social media on brand awareness, community, and commercial growth. Position Crazy Mountain as one of the most distinctive and culturally relevant brands in the non-alcoholic beverage category. About Crazy Mountain From George Clooney, Rande Gerber, and Mike Meldman comes a new kind of beer—one made for good times and clear minds. Crazy Mountain is a premium non-alcoholic lager-style brew for those who want to live healthier without giving up the taste, ritual, camaraderie, and satisfaction of holding a cold one. This isn't just a beer—it's a choice. Crazy Mountain belongs in the hands of cowboys, surfers, and bikers who crave a cold one after a long journey, or anyone who chooses strength, clarity, and authenticity. It's about living fully without compromise and never backing down from the ride. We created a beer that lets you enjoy the moment, as well as the morning after. Something real, refreshing, and crafted for the way we actually live today. It's beer, only freer. Crazy Mountain — Live Wide Open.