Social Media Marketing – Future Opportunities

Job description

### About Wonderschool Wonderschool’s mission is to ensure every child has access to early childhood education that helps them realize their full potential. We empower small business owners - child care providers - to launch and grow in-home programs through cutting-edge software, personalized coaching, and responsive support. We also partner with governments to modernize public child care infrastructure. Our team is small, fast-moving, and deeply motivated by the impact we create in families and communities across the country. --- ### About This Future Opportunity As we continue to grow, we’re interested in connecting with **Social Media Managers** who are passionate about storytelling, community-building, and creating content that drives real-world impact. This posting is intended to build relationships with candidates for **potential future openings** and does not represent an active role at this time. This role focuses primarily on **Instagram**, with **TikTok** as a secondary channel, and is ideal for creators who love blending education, inspiration, and strategy to grow and engage audiences. --- ### What These Roles May Involve Depending on company needs, future Social Media Manager roles may include: **Content Strategy & Creation** - Developing and executing a high-quality content strategy for Instagram and TikTok aligned with Wonderschool’s mission - Creating engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.) - Crafting content that inspires child care providers to pursue high-quality programs and financial freedom - Developing parenting content that encourages and supports caregivers - Creating messaging that empowers educators to grow their income and careers - Staying current on trends in early education, neuroscience, finance, and digital marketing **Community Growth & Engagement** - Building and nurturing an engaged community through comments, DMs, and conversations - Developing relationships with influencers, educators, and child care advocates - Identifying and testing growth strategies to increase followership, particularly among women aged 20–30 - Leveraging user-generated content and collaborations to expand brand reach **Analytics & Performance Optimization** - Tracking and analyzing performance metrics (engagement, reach, follower growth, etc.) - Running experiments to optimize content formats, hashtags, and posting cadence - Sharing regular insights and recommendations to improve performance and impact --- ### What We’re Generally Looking For - Strong storytelling skills and the ability to adapt messaging for different audiences - Proven experience growing and managing Instagram and TikTok accounts - Deep understanding of social media trends, formats, and best practices - Data-driven mindset with comfort analyzing and optimizing performance - Experience with social media management tools (e.g., Later, Sprout Social, Hootsuite) - Passion for education, child care, and financial empowerment - Comfort working independently with high ownership and creativity --- ### Compensation (Future Opportunities - California) For future Social Media Manager roles based in California, the expected compensation range will vary depending on scope, level, and employment type (full-time, part-time, or contract). A good-faith base pay range will be shared if and when an active role becomes available. These roles may also be eligible for additional compensation and benefits depending on role structure. --- ### Additional Notes - This is **not an active job opening** and does not guarantee an interview or offer - Employment type, scope, level, and compensation may vary based on business needs - Candidates may be contacted if and when a relevant opening becomes available