Social Media Marketing Lead

Job description

Mission To advance the adoption of the Walrus Protocol – a Verifiable Data Platform for AI Builders Vision To create a foundation for AI builders to store and manage their data, making that data persistent, portable, and under their control across apps, providers, and agents. We are in search of a strategic, creative, and detail-oriented Social Media Marketing Manager to own our social channels and lead social-first initiatives across the Walrus Foundation's Global Marketing team. Responsibilities: Campaigns & Launch Support: - Plan and execute social media-led campaigns from concept through measurement. - Support partner and product-led launches with coordinated social content and promotion, including managing drip marketing campaigns for launches. - Assist in the planning, execution, and tracking of integrated marketing campaigns across digital, social, email, and events. - Execute ad-hoc partner and product launches as needed, moving quickly without sacrificing quality. - Coordinate with regional marketing and paid social teams to ensure alignment and support during key campaigns and launches. Social Media Management & Content: - Explore, evaluate, and manage the brand's entry and presence on new and emerging social platforms. - Run social listening to track sentiment, surface trends and conversations, and inform content and campaign strategy. - Own daily social management and content creation across all Walrus channels. - Build and scale the Walrus YouTube channel by developing a content roadmap, managing uploads, and optimizing content for maximum reach. - Build and maintain a formulaic content schedule — a repeatable cadence of content formats and series that keeps channels consistently active. - Write and edit compelling social copy tailored to various channels and audiences. - Own the organization, scheduling, and execution of Walrus-hosted X Spaces. Executive Communications: - Amplify executive communications across social channels, working closely with the Comms and Exec Social teams. - Support leadership's social media accounts, including writing, engagement, and content strategy. KOLs & Creators: - Identify, build, and manage relationships with KOLs and creators to extend campaign reach and credibility. - Coordinate creator content for campaigns, launches, and events. Events Activation: - Lead social activation around events, driving awareness and attendance at specific events. - Assist in organizing and executing marketing events, such as conferences, on-the-ground activations, and sponsorships, including logistics and design needs. Project Management, Collaboration & Communication: - Manage marketing projects from conception to completion, working with stakeholders across multiple teams to ensure timely delivery. - Maintain project and editorial schedules and track progress to ensure timely delivery of all campaign elements. - Support the execution of email marketing campaigns, including drip sequences, list management, content creation, and performance analysis. - Work closely with cross-functional teams, including Design, DevRel, Education, Growth, Product Marketing, Partner Marketing, and Comms, to align marketing efforts with business objectives. - Communicate effectively with team members, stakeholders, and external partners to ensure cohesive and consistent messaging. Qualifications: - 6 – 9 years proven experience in social media marketing or a similar role, with demonstrated ownership of brand social channels. - Experience working with KOLs and creators, including sourcing, relationship management, and campaign coordination. - Experience running social listening and translating insights into content and campaign decisions. - Experience managing drip/lifecycle marketing campaigns tied to launches. - Experience supporting executive or leadership communications on social. - Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines. - Excellent written and verbal communication skills. - Proficiency in marketing tools and platforms, such as social media management and listening tools, email marketing software, and content management systems. - Solid understanding of digital marketing principles, including copywriting, SEO, PPC, and analytics. - Creative thinker with strong problem-solving skills and attention to detail. - Ability to work independently and as part of a team in a fast-paced environment.