Social Media & Marketing Specialist

Job description

Social Media & Marketing Specialist Location: Idaho Falls, ID Company: Northstar Summit - Supporting American Pump & Drilling, Cherry Glass & Aluminum, and AdvantaServ Northstar Summit provides shared leadership, operations, and marketing support for several locally owned service companies in Eastern Idaho and Western Wyoming. Our brands include American Pump & Drilling, Cherry Glass & Aluminum, and AdvantaServ. Each company serves essential industries and takes pride in quality work, strong customer relationships, and community involvement. We are seeking an in-house Social Media & Marketing Specialist (part-time up to full-time) to help manage and grow the online presence of our brands. This role blends social media strategy, content creation, posting, and graphic design. No agencies please. This position will work closely with leadership and collaborate with our videographer to create engaging, authentic content that highlights our projects, people, and community. Core Purpose To support our local brands by creating and managing engaging marketing content that keeps our companies visible, professional, and top of mind within our community. This includes planning and posting social media content, designing simple graphics, highlighting projects and jobsite work, promoting hiring and seasonal campaigns, collaborating on video content, and helping maintain a consistent brand presence across multiple companies. What You'll Do Social Media Management Create and post consistent content across platforms including Facebook, Instagram, LinkedIn, YouTube Shorts, and TikTok Post updates and project highlights to Google Business Profiles for each company Monitor comments, messages, and engagement across platforms and escalate questions to management when needed Monitor local community pages where people request services and engage appropriately when opportunities arise Maintain a structured content calendar across all brands Track basic engagement metrics and identify content that performs well Content Creation, Promotions & Marketing Support Design simple marketing graphics including hiring ads, project highlights, service promotions, and announcements Capture or request jobsite photos and videos to showcase active projects, craftsmanship, and team work Write captions and posts that reflect the voice and professionalism of our brands Collaborate with our videographer to produce short-form video content such as project highlights, employee spotlights, service tips, and behind-the-scenes moments Help plan and promote seasonal campaigns, hiring initiatives, and community giveaways Support both larger promotional campaigns and smaller weekly marketing initiatives Promote community involvement such as Trunk or Treat, Ammon Days, the Home & Garden Show, and other local sponsorships and community events Share content highlighting employee milestones, team culture, and behind-the-scenes moments Assist leadership with marketing materials including flyers, brochures, simple digital ads, website photo updates, and promotional graphics What You Bring (Requirements) Basic graphic design skills (Canva, Photoshop, Illustrator, or similar) Comfortable using social media platforms including Facebook, Instagram, LinkedIn, and TikTok Strong attention to detail and ability to maintain consistent brand presentation Comfortable capturing photos or short videos on job sites or at events Ability to organize and maintain a content calendar Positive attitude, reliability, and ability to work independently while collaborating with the team Strong communication skills to represent our companies professionally online Nice to Have Photography or video editing experience Experience managing social media for a business or organization Knowledge of construction, trades, or local Idaho industries Experience creating short-form video content (Reels, Shorts, TikTok) Basic understanding of social media analytics or marketing metrics Core Values Service Minded – Our customers are at the heart of everything we do. Listen, anticipate, and exceed expectations. Treat every interaction as an opportunity to help. Confident Humility – Own your strengths while embracing growth. Have the courage to act and the humility to learn. Stay respectful, adaptable, and open-minded. Unstoppable Grit – Persevere through challenges. We find a way to get it done while always prioritizing safety. Excellence Together – We achieve more as a united team. Hold yourself and others accountable while collaborating, innovating, and continuously improving. Why Work With Us Our companies have deep roots in the region and serve essential industries across Eastern Idaho and Western Wyoming. We take pride in our craftsmanship, our teams, and our communities. This position offers the opportunity to develop real marketing experience while working closely with leadership and contributing to the growth of multiple established local brands. You'll have creative input, variety in the work, and the chance to build meaningful campaigns that highlight the people and projects behind our companies. Benefits & Expectations Benefits for full-time employees after 90 days include: Paid Time Off Overtime when needed for events or projects Health Insurance (80% coverage for the employee) Voluntary Vision and Dental Insurance Pay will be based on experience, skill level, and work ethic. How to Apply Submit a resume and a brief note about your experience with social media, graphic design, or marketing. Applicants are encouraged to include links to social media accounts, posts, or graphics they have created or helped manage. Applicants may be asked to create a simple sample post or graphic during the interview process. This is an in-house position based in Idaho Falls. No Agencies Please.