Social Media Operation Intern

Job description

Business Unit LIGHTSPEED STUDIOS is made up of passionate players who advance the art & science of game development through great stories, great gameplay, and advanced technology. We are focused on bringing next generation experiences to gamers who want to enjoy them anywhere, anytime, across multiple genres and devices. What the Role Entails Content Creation / 内容创作 Brainstorm, create, shoot, and edit multimedia content including short-form videos, graphics, reels, stories, and captions for social media platforms. 负责社交媒体内容的创意策划、拍摄及剪辑，包括短视频、图片、Reels、Stories 及文案等内容形式。 Assist in producing platform-native content for channels such as Instagram, TikTok, LinkedIn, Xiaohongshu, YouTube Shorts, and Facebook. 协助制作适配不同平台风格的内容，包括 Instagram、TikTok、LinkedIn、小红书、YouTube Shorts 和 Facebook 等。 Utilize AI-powered tools (e.g., ChatGPT, Midjourney, Canva AI, CapCut AI, Adobe Firefly, etc.) to support ideation, copywriting, visual generation, video editing, and content optimization. 使用 AI 工具（如 ChatGPT、Midjourney、Canva AI、CapCut AI、Adobe Firefly 等）辅助内容创意、文案生成、视觉设计、视频编辑及内容优化。 Collaborate with internal teams to ensure content aligns with brand tone and campaign objectives. 与内部团队协作，确保内容风格符合品牌调性及市场活动目标。 Community Management / 社区运营 Monitor comments, direct messages, and community interactions across social platforms. 负责监控社交平台评论区、私信及用户互动情况。 Engage actively with followers and help foster a positive and interactive online community. 主动与用户互动，建立积极活跃的线上社区氛围。 Identify audience feedback and trending discussions for future content opportunities. 收集用户反馈及热门讨论，为后续内容方向提供参考。 Content Scheduling & Operations / 内容发布与运营 Assist in maintaining and updating the social media content calendar. 协助维护及更新社交媒体内容排期。 Schedule and publish posts using social media management tools. 使用社交媒体管理工具进行内容发布与日程管理。 Support campaign execution and coordinate content delivery timelines. 协助市场活动执行及内容交付时间协调。 Analytics & Reporting / 数据分析与复盘 Track social media KPIs including reach, engagement, follower growth, watch time, and conversion metrics. 跟踪社交媒体关键指标，包括触达率、互动率、粉丝增长、观看时长及转化数据等。 Prepare weekly/monthly performance reports and summarize actionable insights. 输出周报/月报，并总结可执行的数据洞察。 Support A/B testing initiatives for content formats and posting strategies. 协助不同内容形式及发布策略的 A/B 测试。 Trend & Market Research / 趋势与市场研究 Stay up-to-date with emerging social media trends, platform algorithm updates, viral content formats, and competitor activities. 持续关注社交媒体趋势、平台算法更新、热门内容形式及竞品动态。 Explore new AI tools and automation workflows that can improve content creation efficiency and creative quality. 探索新的 AI 工具及自动化工作流，提升内容生产效率与创意表现。 Who We Look For Currently pursuing or recently completed a degree in Marketing, Communications, Business, Media, or a related field. 市场营销、传播、商业、媒体等相关专业在读或应届毕业生优先。 Familiar with major social media platforms and digital publishing workflows. 熟悉主流社交媒体平台及数字内容发布流程。 Basic design and video editing skills using tools such as Canva, Adobe Creative Suite, CapCut, Figma, or similar platforms. 具备基础设计及视频剪辑能力，熟悉 Canva、Adobe 系列、CapCut、Figma 等工具。 Strong written and verbal communication skills in English and Chinese. 具备良好的中英文书面及口头沟通能力。 Creative, detail-oriented, and able to work collaboratively in a fast-paced environment. 富有创意，注重细节，能够适应快节奏团队协作环境。 Preferred Qualifications / 加分项 Experience using AI content creation tools and generative AI workflows (e.g., ChatGPT, Midjourney, Canva AI, CapCut AI, Adobe Firefly, etc.). 有使用 AI 内容创作工具及生成式 AI 工作流的经验者优先（如 ChatGPT、Midjourney、Canva AI、CapCut AI、Adobe Firefly 等）。 An existing portfolio, personal projects, social media account, or demo reel showcasing past experience in content and multimedia creation. 拥有作品集、个人项目、社交媒体账号或 Demo Reel，可展示过往内容及多媒体创作经验者优先。 Passion for internet culture, digital storytelling, gaming, or social media trends. 对互联网文化、数字内容创作、游戏或社交媒体趋势有热情者优先。 Equal Employment Opportunity at Tencent As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.