Social Media Specialist

Job description

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.*** Our client is a growing marketing organization focused on helping B2B brands strengthen their digital presence through engaging, platform-specific social media content. As the organization continues to expand its social media initiatives, they are seeking an experienced **Social Media Specialist** to manage content creation, publishing, content calendars, and performance tracking across multiple social platforms. ## Role Overview The **Social Media Specialist** will be responsible for executing day-to-day social media initiatives across LinkedIn, Instagram, Facebook, TikTok, and Pinterest. This role combines content creation, copywriting, publishing, trend awareness, analytics, and strategy support. The ideal candidate has experience working within a B2B marketing environment, understands how content and audiences differ across platforms, and can balance creative execution with data-driven decision-making. They should be highly organized and comfortable managing multiple content schedules, collaborating with marketing and creative teams, and using performance insights to continuously improve social media results. ## Location **Fully Remote | 9:00 AM - 5:00 PM EST** ## Key Responsibilities ### Social Media Content Creation & Management - Create engaging social media content aligned with brand goals, campaigns, and audience needs. - Develop content for **LinkedIn, Instagram, Facebook, TikTok, and Pinterest**. - Adapt content, messaging, formats, and creative approaches based on platform-specific best practices and audience behavior. - Write compelling captions and social copy appropriate for different platforms and audiences. - Develop content ideas and contribute to creative direction. - Maintain consistent brand messaging, tone, and quality across social media channels. - Monitor social media trends and identify relevant opportunities for new content. ### Content Calendar & Publishing - Develop and maintain organized social media content calendars. - Manage posting schedules across multiple social media platforms. - Schedule and publish approved content accurately and on time. - Coordinate content approvals and ensure deliverables remain on schedule. - Manage multiple content priorities while maintaining consistent publishing cadences. - Ensure upcoming campaigns, initiatives, and relevant trends are incorporated into content planning. ### B2B Social Media Strategy Support - Support social media strategies designed to increase brand awareness, audience engagement, and lead generation. - Create content tailored to B2B audiences and broader business objectives. - Collaborate with marketing teams to align social media initiatives with campaigns and marketing priorities. - Recommend new content ideas, formats, and approaches based on audience behavior and platform trends. - Identify opportunities to strengthen social media performance across channels. ### Analytics & Reporting - Track and analyze social media performance across platforms. - Monitor key metrics including engagement, reach, follower growth, content performance, and audience insights. - Prepare regular social media performance reports. - Identify high- and low-performing content and determine potential areas for improvement. - Translate performance data into actionable recommendations for future content. - Continuously refine social media execution based on analytics and performance trends. ### Agency & Client Collaboration - Support multiple marketing initiatives within an agency environment. - Collaborate with internal marketing teams, designers, and other creative professionals. - Ensure client goals, messaging, and brand standards are accurately reflected in social media content. - Communicate progress, results, recommendations, and outstanding needs clearly. - Manage multiple priorities while maintaining strong organization and attention to detail. ## Qualifications ### Experience - **3+ years of experience** in social media management, content creation, digital marketing, or a related role. - Experience working within a **B2B marketing environment**, with agency experience strongly preferred. - Experience managing multiple social media platforms and content calendars simultaneously. - Proven experience creating, scheduling, and publishing engaging social media content. - Experience analyzing social media performance and using results to improve content execution. ### Skills - Strong understanding of **LinkedIn, Instagram, Facebook, TikTok, and Pinterest**. - Strong social media copywriting and content creation capabilities. - Ability to adapt messaging, content formats, and creative approaches for different platforms and audiences. - Familiarity with social media scheduling, publishing, and analytics tools. - Strong understanding of social media metrics, reporting, and performance analysis. - Comfortable using **Canva** or similar content creation tools. - Strong understanding of social media trends and platform-specific best practices. - Excellent organizational skills with the ability to manage multiple content calendars and deadlines. - Strong attention to detail and ability to maintain brand consistency. - Ability to translate social media performance data into practical content recommendations. ## What Success Looks Like - Social media channels remain consistently active, organized, and aligned with brand and business objectives. - High-quality content is created, approved, and published on schedule across all relevant platforms. - Content is appropriately adapted for the audiences and best practices of each social media channel. - Engagement, reach, audience growth, and overall content performance improve over time. - Social media reports clearly communicate results and provide actionable recommendations. - Content strategies and execution are continuously refined based on performance data and emerging trends. - Internal teams and clients receive reliable execution, strong organization, and clear communication. ## Opportunity This is an opportunity to take hands-on ownership of social media execution while contributing to broader B2B marketing strategies. The **Social Media Specialist** will work across content creation, copywriting, publishing, analytics, and strategy support while collaborating with marketing and creative teams. For a social media professional who enjoys combining creativity with organization and data-driven decision-making, this role provides the opportunity to directly influence how brands communicate, engage audiences, and grow their digital presence. ### **Application Process:** ### To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets