Social Media Specialist

Job description

As a highly motivated and creative Social Media Specialist at Gleim, you will play a pivotal role in designing and implementing social media strategies that enhance brand awareness, support marketing, and boost sales efforts. You will develop and manage high-quality, engaging content across various social platforms, working closely with the marketing team and stakeholders across the company to maintain a consistent brand voice. Responsibilities: Social Media Campaigns: Design and execute advertising campaigns to promote products and events. Set clear objectives and keep in line with established, brand, voice, and tone. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Communicate the Gleim brand in a positive, authentic way that will attract target market. Keep up to date with the latest social media trends and best practices to ensure strategies remain relevant. Generate inbound traffic and turn followers into customers through content development and strategy. Propose ideas for lead generating and demand generating content. Work closely with the digital marketing strategist to set engagement and conversion strategy. Track Performances: Use tools like Facebook Insights, Google Analytics, and other native social media analytics tools to monitor the efficacy of social media campaigns and strategies. Report Insights: Regularly report on social media engagement (likes, shares, comments), growth of follower base, and other key performance indicators (KPIs). Use these insights to refine strategies. Work closely with other team members and different departments, including but not limited to sales, and customer service, to ensure that the social media strategy supports overall business goals. Requirements: Applicable 4-year degree in Social Media Marketing, Digital Media, Marketing, Public Relations, or a related field, or equivalent practical experience. Experience in a social media role is a plus. Knowledgeable about social media best practices. Understanding of social media KPIs. Must be able to work full-time on-site in Gainesville, Florida. Previous experience with video or familiarity in education, aviation, exam prep, and/or accounting spaces, prior acting as a subject matter expert a plus. References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.