Social Media Specialist

Job description

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates. As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration. We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach. If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity. Let’s build what’s next, together. Responsibilities Own the monthly social media calendar end-to-end: content planning, copywriting, design briefing, stakeholder alignment, scheduling, and reporting. Plan, produce, and execute brand awareness campaigns on social media - from concept to post-campaign analysis. Manage and optimize paid advertising campaigns on LinkedIn and other relevant platforms: budgeting, targeting, tracking, and performance reporting. Handle community management for regional inquiries, ensuring timely and on-brand responses. Track and report on social media performance against industry benchmarks; translate findings into actionable recommendations. Support employee advocacy by creating shareable, engaging content for internal champions. Stay current on platform changes, content formats, and social media trends; bring relevant insights to the wider team. Collaborate with growth marketing to ensure content supports pipeline contribution and aligns with demand generation goals. Produce high-quality B2B content for the MENA region in both English and Arabic: blogs, ebooks, customer stories, case studies, brochures, event materials, and landing page copy. Translate and localize global content into Arabic, adapting messaging for regional relevance. Manage content publishing and on-page SEO for the Arabic website. Identify content gaps and prioritize what gets translated, localized, or created from scratch. Conduct regular competitive analysis to inform content and positioning decisions. Requirements 5+ years of experience in social media and content marketing within B2B technology, SaaS, or a comparable industry. Demonstrated ability to independently own and execute social media strategy: from calendar planning through to reporting , without relying on heavy direction. Proven track record running paid campaigns on LinkedIn: campaign setup, audience targeting, budget management, A/B testing, and performance optimization. Strong content writing skills across formats: equally comfortable writing a 1,500-word customer story and a 50-character LinkedIn hook. Experience managing SEO and content publishing on CMS platforms (WordPress or similar); working knowledge of HTML and web traffic metrics. Analytical mindset: comfortable using tools like Google Analytics, LinkedIn Campaign Manager, and social listening platforms to draw conclusions and recommend changes. Native-level Arabic and full professional proficiency in English; experience producing original Arabic-language content (not just translation). Ability to manage multiple workstreams and stakeholder dependencies simultaneously, with a track record of meeting deadlines independently. Why you'll love it here • Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact. • Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5. • ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options. • Work-life balance and Well-being - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations. • Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path. • Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start. • International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide. While some benefits may vary by location, our goal remains the same: to support your growth, well-being, and success - wherever you are. Diversity drives connection Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal-opportunity employer and are committed to fostering an inclusive workplace. No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one's identity. Read more about our hiring process . #LI-AF1