Social Media Specialist

Job description

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees. HOW YOU WILL MAKE HISTORY HERE… As a Social Media Specialist , you will help shape how Campbell’s portfolio of Disruptor brands shows up in culture, conversation, and consumers’ feeds. You will play a key role in developing social-first strategies, creating breakthrough content, identifying cultural opportunities, and building engaged online communities that drive brand relevance, advocacy, and growth. By blending creativity, data, and a deep understanding of social trends, you will help our brands earn attention and connect authentically with consumers across the evolving social media landscape. WHAT YOU WILL DO… Develop and execute social media strategies that support brand and business objectives across a portfolio of Disruptor brands, including V8 Energy, Pace, Chunky, Snyder’s of Hanover, Kettle Brand, Late July, V8, Lance Crackers, and SpaghettiOs. Create, publish, and optimize monthly and annual social content calendars aligned with marketing priorities and campaign goals. Partner with cross-functional teams and agency partners to develop channel-first content that drives engagement and brand growth. Identify emerging social trends, cultural moments, and creator opportunities to keep brands relevant and competitive. Maintain and optimize social media assets across owned channels, ensuring brand consistency and accuracy. Develop and enhance social media standards, best practices, and content creation processes. Manage content across owned social platforms while ensuring alignment to timelines, milestones, and stakeholder expectations. Serve as a steward of brand voice, ensuring consistent messaging and storytelling across all social channels. Drive audience growth and engagement through compelling, culturally relevant content. Monitor and report on key performance metrics and growth trends on a recurring basis. Leverage social listening tools and platform insights to identify opportunities, uncover consumer trends, and inform content strategy. Translate performance data, audience insights, and social listening findings into actionable recommendations for future content and community engagement strategies. Support content creation efforts, including multimedia, photography, video, and social-first storytelling initiatives. WHO YOU WILL WORK WITH… Senior Manager, Social Media (direct reporting relationship) Brand Marketing teams Corporate and Brand Communications partners Creative and Content Development teams Consumer Insights and Analytics teams Agency partners and content creators Cross-functional marketing and commercial stakeholders supporting Campbell’s portfolio of brands WHAT YOU BRING TO THE TABLE… (MUST HAVE) Bachelor’s degree in Communications, Marketing, Advertising, Public Relations, Journalism, or a related field; equivalent professional experience will also be considered. 3+ years of social media and/or digital marketing experience, preferably within a CPG company, agency, or food, beverage, or snacking organization. Strong understanding of social media platforms, content strategies, and social best practices. Demonstrated ability to develop and execute social media strategies aligned to business objectives. Experience managing content calendars, publishing content, and supporting multi-channel social campaigns. Strong social listening, trend identification, and cultural insight capabilities. Ability to analyze performance data and translate insights into content and engagement recommendations. Experience establishing and measuring KPIs, engagement metrics, and content performance. Hands-on experience creating social media content, including multimedia and digital assets. Strong understanding of food-related content, food styling, and food photography best practices. Excellent written and verbal communication skills. Ability to manage multiple projects, brands, and priorities simultaneously in a fast-paced environment. Strong collaboration and stakeholder management skills with the ability to work cross-functionally. Passion for social media, internet culture, creators, and emerging platform innovations. Demonstrated ability to quickly learn new tools, technologies, and digital capabilities. IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE) Experience working within the food, beverage, snacking, or broader consumer packaged goods industry. Experience participating in or supporting video and photo shoots. Experience with graphic design, creative asset development, and video editing tools. Experience using social media management and analytics platforms such as Sprout Social. Experience with Google Analytics and digital performance reporting tools. Strong knowledge of creator marketing and influencer-driven content strategies. Personal passion for food, meals, beverages, snacking culture, and culinary trends. Ability to identify culturally relevant opportunities and bring fresh, innovative content ideas to brands. A strong creative perspective combined with a data-driven approach to content optimization and audience engagement. Compensation and Benefits: The target base salary range for this full-time, salaried position is between $64,600-$88,900 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package. The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.