Social Media Specialist

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Social Media Specialist based in Canada.** Join a growing team as a Social Media Specialist and help strengthen brand visibility, engage online communities, and expand audience reach across digital platforms. In this role, you will develop and execute social media strategies that combine creative content, community engagement, and performance analysis. You will oversee content creation and publishing while ensuring that messaging remains consistent, relevant, and aligned with business objectives. You will also play an important role in customer care, responding to feedback and managing sensitive conversations with professionalism and care. By monitoring campaign performance and identifying audience trends, you will help optimize content and improve engagement over time. This opportunity is ideal for a proactive, organized, and creative professional who enjoys combining digital storytelling with data-driven marketing. ### Accountabilities: You will manage social media activities from strategy development and content production to community engagement and performance reporting. Your key responsibilities will include: - Develop and execute social media strategies through audience research, competitive benchmarking, messaging, and community identification. - Plan, create, edit, publish, and schedule engaging content across social media platforms, including text, images, videos, and HTML-based content where appropriate. - Create and maintain social media pages and profiles, ensuring consistent branding and communication across channels. - Develop and manage social media marketing plans and editorial calendars to support ongoing campaigns and business priorities. - Build meaningful relationships with online communities through active engagement, conversations, direct messaging, and audience interaction. - Moderate user-generated content and messages in accordance with established company guidelines and community policies. - Respond to customer feedback, complaints, negative reviews, and public criticism professionally, contributing to effective customer care and reputation management. - Support crisis communications and help manage negative publicity or sensitive social media situations. - Monitor and analyze social media analytics, including traffic, audience demographics, engagement, and campaign effectiveness, to identify opportunities for improvement. - Collaborate with cross-functional teams to coordinate promotions, strengthen brand reputation, and expand audience reach. **Requirements:** You should have a background in marketing, communications, or a related discipline, along with practical experience managing social media channels and digital campaigns. The ideal candidate combines creativity with strong organizational, communication, and analytical skills. Key qualifications include: - A bachelor's degree in Marketing, Communications, or a related field. - At least 2 years of experience in digital marketing and social media management. - Strong familiarity with major social media platforms and their business applications, including Facebook, Twitter/X, YouTube, and LinkedIn. - Experience developing social media content, managing publishing schedules, and coordinating digital marketing campaigns. - Understanding of social media metrics and the ability to interpret performance data to improve campaign effectiveness. - Knowledge of project management principles and web design best practices. - Excellent written and verbal communication skills, with the ability to adapt messaging to different audiences and platforms. - Strong organizational skills and attention to detail, with the ability to manage multiple priorities and maintain consistent publishing schedules. - Good judgment and professionalism when handling customer concerns, negative feedback, and sensitive public communications. - A creative, proactive approach to audience engagement, content development, and continuous improvement. **Benefits:** - Remote work arrangement. - Contract-based employment offering the opportunity to contribute to a growing team. - The opportunity to develop and execute social media strategies across multiple digital platforms. - Hands-on experience in content creation, community management, digital marketing analytics, and online reputation management. - Opportunities to collaborate with different teams and contribute to brand visibility and audience growth.