Social Media Specialist - Corporate Banners

Job description

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states. Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers. Ready to contribute to the success of our food solutions company? Apply now! Location: 850 76th Street S.W. - Byron Center, Michigan 49315 Position Summary: This role is responsible for implementing and executing designated company marketing programs and activities. The role will collaborate with diverse internal and external teams to orchestrate, communicate and distribute integrated marketing solutions. The focus of the role will be on maximizing the impact of marketing efforts to achieve overarching business and team goals. Here’s what you’ll do: Review, proofread and edit content to guarantee grammatical and technical accuracy while adhering to the company's formatting standards. Ensure the accuracy of all assets and verify the correctness of all content prior to publishing. Construct, monitor and adapt marketing tactics and promotions as necessary. Prioritize the delivery of best-in-class customer service standards to effectively support both internal/external customers while deescalating conflicts of concerns as they arise. Offer support to cross-functional teams as requires for coverage and additional development opportunities. Create new solutions by leveraging marketing strategies to fulfill internal and external customer's needs. Lead meetings and presentations with proficiency while communicating effectively with various stakeholders. Leverage customer knowledge drive and anticipate demands. Ability to identify, escalate and follow through on identified problems with a sense of urgency. Additional responsibilities may be assigned as needed. Functional Specific Key Responsibilities: Loyalty Marketing: Support the development of the customer lifecycle, monitoring and growing customer engagement. Prepare, maintain and distribute marketing materials and communication pieces across various platforms/channels for assigned loyalty marketing program(s). Ensure Company marketing messages are integrated and consistent across platforms / departments. Develop and maintain program schedules and status reports. Obtain cost estimates and track expenses. Digital Marketing: Execute campaigns across digital channels, including META, Spotify, YouTube, Snapchat, Google, OTT, Pinterest and other platforms as needed. Review, evaluate and communicate campaign results Set up strategy to target audiences for both internal and external campaigns OwnBrands Marketing: Execute defined project plans via collaboration with the OwnBrands merchandising team, third-party vendors, and the printing services team. This could also include additional coordination with other areas of the marketing department such as E-Com, Loyalty, Retail Branding, or the Digital Marketing team. Key support for execution of annual Food Expo event(s) - specific to booth layout, gifts, and sampling coordination. Coordinate promotional tactics in support of the OwnBrands portfolio, including but not exclusive to; support signage, digital coupons, and events. Retail Marketing: Execute strategy in support of the retail banners, including but not exclusive to; signage, weekly ad, media and events including additional coordination with other areas of the marketing department such as E-Com, Loyalty, Retail Branding, or the Digital Marketing team. Coordinate promotional tactics in support of the retail banners, including but not exclusive to; support signage, weekly ad, media and events. Here’s what you’ll need: Bachelor's degree (required) in Advertising, Communications, Business Administration or related area or equivalent combination of education and experience. Minimum of 3+ years of job experience in Marketing, Advertising, or related area. Experience with Marketing software and tools required. Strong written and verbal communication skills. Ability to work collaboratively with internal associates, including management and external customers. General knowledge of marketing strategies and basic analytical skills. Proficient computer skills including Microsoft Office (Word and Excel) required. Ability to travel up to 25% based upon department and customer needs. Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines. Physical Requirements: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment. As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package . SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans. We are not able to sponsor work visas for this position.