Social Media Specialist – Paid Media

Job description

Your purpose at Stanley/Stella We are looking for a business-minded, forward-thinking Social Media Specialist to own and drive paid social media performance across our European markets . This role is about much more than campaign execution: it is about deeply understanding our markets and audiences, translating commercial priorities into compelling digital stories, and staying consistently ahead of the curve in tools, technology, and creative approaches. Reporting to the EU Communication lead, the Social Media Specialist will be an embedded, hands-on driver of local digital performance, working closely with commercial, product, and global communications teams to ensure every campaign generates real business impact across our B2B and B2B2C ecosystem. Your role and impact Local campaign strategy & exécution : Own the end-to-end design and delivery of paid social media campaigns across European markets (from awareness and consideration through to lead generation and conversion), always balancing global brand consistency with local market relevance. Translate global brand guidelines and communication strategies into locally resonant content and campaigns, aligned with product launches, seasonal priorities, and audience behaviour. Campaigns will speak to two distinct audience typologies: our partners (decorators, resellers, and agencies), and the end customers we generate demand with (brands, corporates, merch. companies, and beyond). Execute precise audience segmentation and conduct A/B testing to continuously identify and scale winning approaches, maintaining a clear "test and learn" mindset that feeds back into broader team. Performance, ROI & channel allocation: Deliver structured KPI reporting and performance analysis, turning data into clear strategic recommendations. Take full ownership of paid media ROI across channels: continuously assess what is working, make explicit trade-offs between platforms and formats based on performance data, and reallocate budgets decisively to maximise business impact. Challenge existing channel and audience mix assumptions and be willing to stop or deprioritise activities that do not deliver, as much as propose and test new ones. Technology & AI-driven marketing : Leverage the latest AI as a natural part of daily work: to scale content production, sharpen audience targeting (including lookalike audiences built from our prospection database), personalise messaging, and streamline campaign workflows. Actively explore connectors such as Meta × Claude to analyse and optimise campaign performance in smarter, faster ways. Stay genuinely ahead of adtech, automation, and AI marketing trends; proactively identify and propose new tools and approaches before they become standard practice. The goal is not to follow the industry, but to set the pace within it, including identifying channel blind spots (e.g., YouTube) and making the case for where we should or should not invest. Marketing automation & CRM: Play an active role in the ongoing CRM integration project, contributing hands-on expertise to HubSpot workflows, automated nurture campaigns, and lead management. Build and optimise automated campaigns tailored to distinct audience segments (ensuring the right message reaches the right audience at the right moment) and iterate continuously on performance to keep conversion and ROI at the centre of every decision. Amplification: Understand that paid media is only one lever and actively work to amplify our reach and impact through the broader organisation and partner ecosystem. This includes mobilising our internal teams and sales force to engage with and redistribute our content, working with our decorator and reseller partners to encourage impactful content sharing and UGC (with clear, simple guidelines on how to do it well and never forgetting to tag us), and identifying relevant external voices – industry influencers, associations, podcasters – who can extend our brand visibility in meaningful ways. Collaboration & stakeholder engagement: Work in close partnership with the global communications team and local market stakeholders across Europe to align on strategy, messaging, budgets, and KPIs. Collaborate actively with sales teams to ensure a seamless marketing-to-sales handoff (monitoring follow-through of leads generated with customers to our partners; likewise prospective partners need to be timely followed up upon by internal sales teams). About you Required skills Strong business acumen and a genuinely commercial mindset: you understand what drives growth in a B2B and B2B2C environment and you build campaigns with that as your north star. Proven, hands-on expertise in paid social media management (Meta Ads in particular) with a clear track record of measurable lead generation and ROI outcomes. Solid proficiency in marketing automation platforms, ideally HubSpot, with real experience building and optimising workflows and nurture sequences. A natural appetite for AI tools and marketing technology: you integrate new capabilities because they make your work smarter and your results stronger. Equally analytical and creative: as comfortable reading performance data as shaping a compelling campaign narrative. Autonomous, highly organised, and proactive: you thrive in fast-paced, purpose-driven environments where ownership is expected and initiative is valued. Qualifications 5 + years of hands-on experience in digital marketing, ideally in a B2B or trade environment. Experience working within a matrix, balancing global brand guidelines with local market agility. Fluent in English; French or another European language is a strong plus.