Social Media Specialist - Supporting LATAM

ABOUT THE ROLE

SharkNinja is looking for a Social Media Specialist who thrives in a fast-paced, culture-driven environment and can operate fluidly across three distinct brand identities—Shark Home, Ninja Kitchen, and Shark Beauty. This is not a single-brand role: you’ll be the connective tissue across our organic social presence, keeping all three handles moving with speed, precision, and platform fluency.

You’ll work closely with brand leads and a senior social manager to execute content calendars, monitor trends, manage community, and support influencer activations—making sure every brand shows up consistently, culturally, and on time. A meaningful part of this role sits in influencer operations: reviewing and approving creator content, tracking campaign performance, and maintaining the day-to-day relationships that keep our creator ecosystem running.

Fully fluent in Spanish and English, with genuine cultural fluency in LATAM markets — this role supports our Spanish-language LATAM social presence, and you'll be writing copy, managing community, and reviewing creator content in Spanish daily.

WHAT YOU’LL DO

Content Calendar & Publishing

• Maintain a shared cross-brand content calendar across Instagram, TikTok, and YouTube Shorts

• Schedule and publish approved posts on time across all three brand handles

• Flag coverage gaps, conflicting priorities, or whitespace to the senior lead proactively

• Pull weekly performance snapshots per brand and share with the team

Influencer Operations & Content Approval

• Serve as the day-to-day point of contact for agencies, creators and influencers across all three brands

• Review and approve influencer content for brand alignment, messaging accuracy, and FTC compliance before publishing

• Coordinate briefing, feedback rounds, and revision cycles with creators to keep campaigns on schedule

• Track influencer content performance—views, engagement, saves, reach—and compile per-campaign and cross-brand reports

• Manage influencer seeding logistics end-to-end: product allocation, shipping, confirmation, and follow-up

• Maintain an active roster of seeded and gifted creators per brand, including performance history and relationship notes

• Support UGC identification and repurposing—flagging strong creator posts for organic reshares or paid amplification

Trend Monitoring & Ideation

• Monitor TikTok, Instagram Reels, and YouTube Shorts daily for emerging trends relevant to each brand

• Flag timely opportunities to brand leads and draft reactive content briefs for quick-turn execution

• Maintain a living trend log the broader team can pull from across brands

• Concept UGC prompts and seed ideas that support influencer activations and organic storytelling

Community Management & Engagement

• Own Spanish-language community management and content adaptation for LATAM, ensuring copy, trends, and creator content are culturally resonant rather than directly translated
• Manage comments, DMs, and brand tags in each brand’s distinct voice

• Monitor UGC and surface reshare or seeding opportunities in real time

• Escalate issues, spikes in sentiment, or viral moments to the senior lead immediately

• Help maintain and evolve a brand voice guide for each of the three brands

Cross-Brand Coordination Support

• Track asset status and ensure on-time delivery per platform and campaign

• Compile monthly performance recap decks with key learnings per brand for stakeholder review

• Partner with creative, ops, and paid teams to ensure influencer content integrates into the broader brand strategy

WHAT WE’RE LOOKING FOR

• 3-5 years of experience in social media, influencer marketing, or creator operations — agency or brand-side; strong internships considered

• Hands-on experience supporting influencer campaigns: content review, approvals, briefing, and tracking

• Familiarity with influencer management tools—CreatorIQ, Aspire, Grin, or similar—and comfortable pulling performance data

• Native TikTok fluency — you understand the platform from the inside, not just as a marketer

• Working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance

• Detail-oriented and organized—able to manage creator pipelines, approval queues, and content calendars across multiple brands simultaneously

• Comfortable with a social scheduling tool (Sprout Social, Later, Hootsuite, or similar)

• Strong communicator with a collaborative attitude and low ego—creators and internal teams alike will rely on you

• CPG or consumer brand experience preferred; agency background equally welcome

• Bilingual (English/Spanish), particularly for Spanish speaking LATAM support