Social Media Strategist

Job description

# Social Media Strategist > 2070Health · Gurugram, India · Full-time · Posted 2025-12-10 **Workplace:** on_site **Department:** Everhope Oncology ## Description ### Social Media Strategist About Everhope Oncology Everhope Oncology is on a mission to transform cancer care by making high-quality treatment more accessible, patient-friendly, and closer to home. Backed by Narayana Health, one of India's leading hospital systems, W Health Ventures, a healthcare venture capital firm, and 2070 Health, a healthcare-focused venture studio, Everhope has secured $10 million in seed funding to establish a nationwide network of medical and surgical oncology facilities. Starting in Delhi and Mumbai, Everhope plans to expand to 10 cities over the next three years, bringing expert-led early diagnosis, daycare chemotherapy, and surgical oncology to locations where patients need them most. India faces a growing cancer burden, with over 150 million people expected to be diagnosed in their lifetime. Everhope is tackling this challenge head-on by creating smaller, strategically located centers that eliminate the logistical and emotional barriers to care. If you're passionate about shaping the future of oncology and want to be part of a high-impact, patient-first organization, join us in building a new era of cancer treatment—one that prioritizes convenience, empathy, and innovation. ### Role Details The Social Media Strategist at Everhope Cancer Centre will lead, execute, and grow our presence across Instagram, Meta, YouTube, and LinkedIn. This role owns end-to-end social media performance — from strategy to publishing to analytics. You are not just a strategist. You are a hands-on content creator who can: ✔ Record basic videos when needed ✔ Do minimal edits (cutting, captioning, formatting) ✔ Spot trends early ✔ Write scripts, hooks, and captions ✔ Post content regularly ✔ Track analytics and improve based on data A background in healthcare content or experience growing a page is a strong plus. ### Responsibilities ### Strategy & Planning - Own the social media roadmap for Everhope across all platforms - Create monthly & weekly content calendars tied to brand priorities - Identify content opportunities across patient education, doctor content, centre updates, etc. - Proactively bring new ideas, series formats, and experimental content ### Hands-On Content Creation - Record simple videos (doctors, quick explainers, reels, BTS content) - Capture moments across the centre that can become social stories - Do minimal editing: trimming, adding captions, formatting for Reels/Shorts - Create quick-turnaround content without depending on large shoots - Write hooks, scripts, captions, and CTAs aligning with Everhope’s tone ### Posting & Execution - Upload content with correct formatting, timing, hashtags, SEO tags - Maintain a consistent brand voice across all platforms - Coordinate with designers, video producers, and editors for larger pieces - Ensure daily/weekly posting cadence is maintained without fail ### Performance & Analytics - Track KPIs: reach, retention, engagement, growth - Build weekly & monthly dashboards - A/B test hooks, formats, posting times, and CTAs - Iterate continuously based on performance insights ### Trend spotting & Innovation - Monitor social media trends, formats, audio, and topic spikes - Quickly adapt trends into Everhope-appropriate content - Identify opportunities in healthcare conversations and awareness days ### Collaboration - Work with doctors to plan medically accurate but simplified content - Coordinate with marketing, SEO, and ops to align social with brand goals - Work closely with the Video Producer to maintain a flowing content pipeline ### Requirements ### Must-Have - 2–4 years of experience managing social media for a brand, creator, or agency - Proof of work: links showcasing growth, campaigns, or successful content formats - Strong writing skills: hooks, scripts, captions, educational content - Ability to create content independently — shooting simple videos + minimal edits - Understanding of Instagram, Meta, YouTube, LinkedIn algorithms & growth levers - Strong analytical mindset (retention, CTR, impressions, watch time) - High ownership — you run social as if it’s your own brand ### Good-to-Have - Experience with healthcare, wellness, or doctor-led brands - Ability to simplify medical topics into accessible content - Familiarity with AI tools for content generation or efficiency - Understanding of paid amplification and boosting strategies ### Who You Are - A creator + strategist in one - Someone who enjoys thinking, planning, and executing - Highly organised, fast-moving, and independent - Deeply plugged into social media culture and trends - Someone who thrives in mission-driven, meaningful work ## Apply [Apply at 2070Health](https://apply.workable.com/2070health/j/50FFA016FD/apply) --- Powered by [Workable](https://www.workable.com)