Social Media Strategist

Job description

Job-ID: 17724 ; Location(s): Broomfield CO Job Summary The Social Media Strategist is responsible for developing and executing Viega’s social media strategy across North America, using social channels to build brand awareness, strengthen audience engagement and bring Viega’s people, products and expertise to life. This position develops audience-focused social strategies, create compelling content and build thought leadership programs that elevate Viega’s expertise and industry presence. Partners with internal subject matter experts and cross-functional teams to uncover relevant stories, perspectives and opportunities that connect with Viega’s audiences Responsibilities Develops and executes Viega’s North American social media strategy, establishing audience, channel, content and engagement strategies aligned with business and marketing priorities. Develops strategies to grow and engage Viega’s priority audiences across relevant social channels. Develops and executes social thought leadership programs that strengthen Viega’s industry presence and showcase internal expertise. Identifies and partners with internal subject matter experts to uncover perspectives, stories and expertise and translate them into authentic social content. Coaches and supports subject matter experts and leaders in building their social presence and effectively engaging professional audiences. Creates engaging social-first content, including copy, photography, interviews and short-form video. Owns and manages Viega’s integrated social media calendar, balancing always-on content with campaigns, product initiatives, events and emerging opportunities. Partners with Campaign Marketing to develop social strategies and content supporting integrated brand, segment and product campaigns. Leads Viega’s influencer and creator marketing efforts, including identifying partners, developing activations and measuring performance. Uses social listening, audience insights and industry trends to identify relevant conversations, content opportunities and emerging trends. Builds and engages Viega’s social communities through proactive interaction with customers, industry organizations and partners. Establishes and tracks social media KPIs, translating performance data into insights and recommendations to continuously improve strategy and content. Knowledge, Skills & Abilities Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment. Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values. Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization Demonstrates careful attention to detail, ensuring accuracy in all aspects of work. Works effectively in a fast-paced and sometimes uncertain environment, making sound decisions based on best available information Adept at identifying problems and finding effective solutions – requires critical thinking, creativity and solid facilitation skills. Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders. Highly organized to manage multiple tasks, priorities, schedules, and documents effectively. Takes initiative and proactively addresses needs. Strong knowledge of B2B2C social media strategy, audience development, engagement and content best practices. Strong understanding of social thought leadership and subject matter expert content development. Excellent writing, interviewing, and storytelling skills. Ability to translate complex or technical information into accessible, engaging content for professional audiences. Strong understanding of social listening, community engagement, influencer marketing and content strategy. Strategic and creative thinker with the ability to identify opportunities and proactively bring forward new ideas. Strong relationship-building skills with the ability to work effectively with leaders, technical experts and cross-functional teams. Strong analytical skills with the ability to translate performance and audience data into actionable recommendations. Strong project management and organizational skills with the ability to manage multiple priorities. Education & Experience Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Business or a related field required. 5-7 years of professional experience in social media, digital marketing, content marketing or related fields required. Prior experience developing and executing B2B social media strategies required. Prior experience developing social thought leadership and content in partnership with executives or subject matter experts required. Prior experience managing integrated social media calendars and developing social content supporting brand, segment and product campaigns required. Prior experience using social listening, social media management and analytics tools to inform strategy required. Prior experience developing influencer or creator marketing programs preferred. Previous experience in industrial, manufacturing, construction, engineering or other technical B2B industries preferred. Prior experience leveraging AI and modern marketing tools to improve content development and efficiency preferred. Total Rewards Package : Compensation Base: $92,000 to $120,000 USD annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market. Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance. Benefits Health & Wellbeing Medical, Telehealth, Dental, and Vision coverage, including infertility treatment, weight management, and physical therapy. Wellness Program, including wellbeing platform, wellness challenges, WorkLife Navigator services, EAP, and mental health resources. HSA with company contribution. Health Care and Dependent Care FSA options. Financial Security 401(k) plan with up to 7.5% total employer contribution, including an automatic 3% company contribution plus a competitive tiered match. Employer-paid Short- and Long-Term Disability coverage. Employer-paid Life and AD&D insurance, with additional voluntary coverage options. Voluntary benefits including legal, accident, critical illness, and hospital indemnity insurance. Growth & Time Off Up to $10,000 annually in tuition reimbursement, with an option for fully funded degree programs through Colorado Technical University. 22 days PTO. 9 company holidays plus 2 paid Volunteer Days. Professional development opportunities designed to help employees continue building their careers. Application Window Posting date: 08/27/2026 The application deadline for this job is: 09/27/2026 #LI-BK1 Your contact person: Brad Kerwin