Social Performance Specialist

Job description

The Senior Paid Social Campaign Manager is responsible for leading the strategic planning, execution, optimization, and reporting of paid social media campaigns across key social platforms. This role combines hands-on platform expertise with commercial thinking, ensuring campaigns deliver measurable business outcomes while driving innovation, best practice, and operational excellence. Job Description: Key responsibilities: Develop and own paid social strategies aligned to client and business objectives. Identify audience, creative, platform, and measurement opportunities to drive growth. Translate marketing goals into effective paid social media plans and activation strategies. Stay informed on platform developments, emerging trends, and industry best practices. Provide strategic recommendations based on market insights, competitor activity, and campaign performance. Lead the setup, execution, and management of paid social campaigns across: Meta (Facebook & Instagram) TikTok Ads LinkedIn Ads X (Twitter) Ads Pinterest Ads Snapchat Ads Other emerging social platforms Manage campaign budgets and pacing to ensure efficient spend allocation. Develop and implement audience targeting, retargeting, and customer acquisition strategies. Ensure campaigns are launched accurately and according to agreed timelines. Monitor campaign performance daily and implement data-driven optimizations. Continuously improve campaign performance across key metrics including: CPA, CPL, CPC, CPM, CTR, ROAS, Conversion Rate, Revenue Growth Conduct testing around: Creative formats, Messaging, Audiences, Placements, Bidding strategies, Landing pages Identify opportunities for scale while maintaining performance efficiency. Produce insightful weekly, monthly, and quarterly performance reports. Translate data into actionable recommendations for stakeholders and clients. Present campaign results, learnings, and growth opportunities. Create performance forecasts and budget recommendations. Build and maintain reporting dashboards where required. Client Service 10% Day to Day management, relationship and financial health of the account needs to be managed. Managing media brand expectations. Deadline and Project management Strategy guidance and input in order to drive the business objectives. Attending status /other meetings with media brands. Attend key client meetings Uphold a positive working culture. Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu. Commercial and service ownership 10% Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery Manage overspend and underspend – Track monthly across all clients Budget trackers to be updated on a daily basis Experience: 3-5 Years: Mid Location: Sandton Brand: Amplifi Time Type: Full time Contract Type: Permanent