Software Engineer - Adobe Analytics

Job description

• Measure LNRS site usability/effectiveness and present actionable insights and recommendations based on data results and best practices on a regular basis • Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences • Administer Adobe Analytics platform and lead internal trainings for the users in Marketing • Assist in the definition and creation of Adobe (Omniture) tags for web and mobile applications • Participate in tag management services and maintain integrity across multiple sources of data • Leverage data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies by Vertical and Corporate Marketing • Coordinate the execution of A/B tests and analyze test results for presentation to stakeholders • Automate recurring dashboards and reports using tools such as Reportbuilder, MS Excel and Adobe Analytics Dashboards • Partner with multiple stakeholders in Marketing and Product teams to develop and implement analytics requirements and streamline project processes • Bachelor’s degree • 5+ years of analytics experience with at least 3 years in web analytics • Strong Adobe Analytics experience (formerly SiteCatalyst and Discover, ReportBuilder, Data Warehouse, etc.) • Solid understanding of Digital Analytics data collection and configuration processes (Data Layer, DTM, Processing rules etc.) • Highly proficient in Excel with building complex dashboards • Highly proficient in PowerPoint with designing analytics-based presentations and visualizations • Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners • Must be able to work and build relationships across cross-functional teams involving technology, marketing, and product teams • Experience with a Tag Management and site optimization tool (e.g. Adobe Target, Optimizely etc.) desired All your information will be kept confidential according to EEO guidelines. At Collabera, we recognize that our client satisfaction depends in large part on our resource satisfaction, so we make meeting your career needs a top priority. We provide a high-touch, supportive environment that enables you to grow and challenge yourself while maintaining work-life balance. Choose from a wide range of exciting opportunities from our diverse Fortune 500 client base.