Specialist, AI Marketing Technology & Insights

Job description

The ASR Group® family of companies make up the world’s largest refiner and marketer of cane sugar. The companies produce a full line of grocery, industrial, foodservice and specialty sweetener products. Across North America, ASR Group® companies operate five sugar refineries, located in California, Maryland, Louisiana, Canada and Mexico. In Europe, ASR Group® companies operate sugar refineries in the United Kingdom, Portugal, and, with a joint venture partner, Italy. The companies also farm sugarcane and own sugar mills in Mexico and Belize. The ASR Group® portfolio includes the leading brands Domino®, C&H®, Florida Crystals®, Redpath®, Tate & Lyle®, Lyle's®, Sidul® and Whitworths®. ASR Group® companies also produce and market Tellus®, a single-use, compostable tableware and foodservice product made from plant fibers, including sugarcane. OVERVIEW: The Specialist, AI Marketing Technology & Insights supports the administration, optimization, integration, adoption, governance, and continuous improvement of Marketing Technology and AI-enabled platforms used across the Marketing organization. The role serves as a technical and operational resource for shared marketing systems, websites, CRM platforms, AI-enabled tools, content syndication environments, and data-driven marketing initiatives. Working with Brand Marketing, B2B Marketing, Commercial Insights, Corporate IT, vendors, agencies, and other stakeholders, the Specialist enables effective platform use while supporting workflow optimization, technology implementations, automation initiatives, analytics, and business insights. The position combines hands-on technology administration, vendor coordination, data analysis, AI enablement, and user support to improve marketing effectiveness and operational efficiency. DETAILED ROLES & RESPONSIBILITIES Marketing Technology Operations & Enablement Administer and support Marketing Technology platforms, including system configuration, user access, permissions, workflows, integrations, CMS environments, CRM/customer-engagement technologies, digital asset management, product information, and content syndication platforms. Serve as a primary operational contact for assigned platforms and coordinate troubleshooting, enhancements, implementations, upgrades, migrations, testing, and issue resolution with Corporate IT, vendors, agencies, and business stakeholders. Support Marketing-owned websites and digital properties, including CMS administration, analytics and tagging integrations, accessibility tools, forms, redirects, metadata, deployments, technical audits, and remediation. Support CRM, content, DAM, and syndication workflows, including platforms such as Syndigo and Bynder, ensuring approved data and digital assets flow accurately across Marketing systems. Translate approved business requirements into technical requirements and coordinate system integrations, data dependencies, testing, quality assurance, and implementation activities. Monitor platform utilization, adoption, performance, recurring issues, and business needs; identify opportunities to improve effectiveness, user experience, and operational processes. Coordinate assigned technology vendors and agencies, including deliverables, milestones, dependencies, escalations, documentation, system ownership, access, integrations, and technology transitions. AI, Automation & Emerging Technology Support the implementation, administration, testing, adoption, and optimization of approved Marketing AI platforms and emerging technologies. Build, configure, test, document, and maintain AI agents, automated workflows, prompt workflows, knowledge-base connections, and approved system integrations within established governance standards. Translate defined Marketing use cases and repeatable business processes into practical AI-enabled prototypes, workflows, and automation solutions. Monitor AI platform and agent usage, outputs, and user feedback; identify opportunities for refinement and improved adoption. Coordinate AI vendor support, technical requirements, integrations, testing, and issue resolution, and provide user training on approved AI tools and practices. Data, Measurement & Technology Insights Integrate and analyze data from Marketing platforms and available business sources to answer defined business questions and evaluate Marketing activity, consumer behavior, digital engagement, e-commerce, and platform performance. Develop and maintain practical dashboards, reporting views, and visualizations; identify data-quality issues, measurement gaps, and opportunities for improved visibility. Translate analysis into clear observations and recommendations for business stakeholders and support automation of repeatable reporting processes where appropriate. Content Discoverability & Technical Optimization Support technical SEO and Answer Engine Optimization (AEO) initiatives across Marketing platforms, including structured content, metadata, schema, taxonomy, tagging, accessibility, linking, and technical content discoverability. Partner with Brand, B2B, agencies, and platform providers to implement approved technical changes and coordinate development requirements. Monitor search, AI-answer, and content-discovery technology developments and identify relevant technical opportunities. CORE COMPETENCIES • Analytical Thinking & Decision Making • Business & Financial Acumen • Effective Communication • Customer Orientation • Establishes Trust • Problem-Solving • Results Orientation & Accountability • Teamwork & Collaboration INDIVIDUAL CONTRIBUTOR • Adaptability/Flexibility • Continuous Improvement • Self-Development LOCATION OF ROLE • West Palm Beach, FL We are an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, gender, sexual orientation, gender identity, age, national origin, disability, veteran status or any other category protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.