Specialist, Content Marketing

Job description

Job Description: Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork. Rakuten Viki is a global entertainment streaming platform that specializes in Asian content. Our platform enables millions of viewers to discover and enjoy primetime shows and movies, subtitled in over 150 languages. Headquartered in San Mateo, California, we also have offices in Singapore, Seoul, and Shanghai, ensuring a strong global presence and a deep connection to the heart of Asian entertainment. Our platform is home to a large and loyal community of fans who share a passion for Asian culture and entertainment. Join us in our mission to bridge cultures and connect the world to Asian entertainment. At Rakuten Viki, we offer a chance to be part of a global community that celebrates culture, creativity, and connection. About the Role: As part of the Marketing team, we develop engaging and creative marketing campaigns that promote our content, product, and brand. We collaborate closely with regional marketing stakeholders across Southeast Asia, as well as talent, agencies, production teams, and external partners to execute impactful campaigns, exclusive content, events, and productions. This role has two primary areas of focus: driving social media and content marketing initiatives across Southeast Asia, while supporting talent relations to secure and execute exclusive talent partnerships and content that elevate the Rakuten Viki brand. Through creative storytelling, strategic talent collaborations, and audience-first marketing initiatives, we connect fans with the entertainment they love while driving brand awareness, audience growth, and fan engagement. We are hiring a Content Marketing Specialist based in Seoul to support Southeast Asia marketing and talent relations. Key Responsibilities: Develop and execute full funnel marketing strategies tailored for Southeast Asia (SEA) markets to drive audience growth, engagement, and brand awareness. Plan and manage content calendars across social media platforms, ensuring timely and relevant content distribution. Monitor social media trends, fan conversations, and entertainment industry developments to identify new content opportunities. Analyze social media and content performance metrics, providing actionable insights to optimize campaigns and audience engagement. Collaborate with marketing teams and cross-functional stakeholders to localize campaigns and maximize market relevance, including UA, CRM and brand and integrated marketing teams. Develop and execute promotional campaigns for major content releases, talent campaigns, and marketing initiatives. Build and maintain strong relationships with talent agencies, management companies, production partners, and key external stakeholders to secure talent opportunities and strengthen strategic partnerships. Identify and secure talent opportunities for interviews, live interviews, fan calls, promotional campaigns, and exclusive content. Plan and execute high-impact talent activations, including interviews, livestreams, fan meetings, and special events to drive audience engagement and brand awareness. Lead end-to-end content production, including concept development, scriptwriting, studio sourcing, filming logistics, and on-site production. Collaborate with the Creative team to produce compelling talent content, providing creative direction and feedback throughout the production process. Develop creative concepts for exclusive talent interviews and branded content that resonate with global audiences. Measure the performance of talent content and campaigns, identifying opportunities to maximize reach, engagement, and overall impact. Required Qualifications: Bachelor's degree in Marketing, Media, or a related field preferred. 5+ years of experience in content marketing and/or the entertainment industry. Strong communication skills in both Korean and English. Strong understanding of the social media landscape, including key platforms, trends, content formats, and platform-specific strategies. Strong analytical aptitude with the ability to interpret data and drive marketing strategy. Detail-oriented with strong follow-through. Quick learner with a curious mindset. Good understanding of international audiences. Able to work well in team environments. Preferred Qualifications: Previous experience in marketing, media, talent agency, or the entertainment industry is a plus Proficiency in managing/using social media platforms. Experience with subscription-based media companies, understanding user engagement and retention strategies. Proven experience in running regional campaigns across North America, LATAM, SEA, Oceania, India, or Europe, tailoring strategies to local markets. Additional language proficiency in Chinese, Portuguese, or other languages is a plus. Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws. Five Principles for Success Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success. Always improve, Always Advance - Only be satisfied with complete success - Kaizen Passionately Professional - Take an uncompromising approach to your work and be determined to be the best H ypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team