Specialist, Digital Marketing, VIS, Vietnam

Job description

The position will work closely with Head of Sales and Marketing, Vision Care Vietnam. This position will drive innovative, data-driven marketing strategies that elevate ZEISS Vision Care's digital presence and customer engagement. This role combines strategic thinking with hands-on execution to deliver measurable business impact across digital channels. Strategy & Campaign Management · Develop and execute comprehensive digital marketing strategies aligned with ZEISS Vision Care's business objectives and brand positioning · Plan, launch, and optimize multi-channel campaigns (paid media, email, social, display) to drive awareness, leads, and conversions · Manage campaign budgets and allocate resources to maximize ROI Content & Channel Ownership · Oversee digital content creation in collaboration with creative teams, ensuring consistency with ZEISS brand guidelines · Manage and optimize owned digital properties (website, landing pages, email marketing platforms) · Drive social media strategy and community engagement across relevant platforms · Planning and handling Digital Campaign collaboration with customers Analytics & Performance · Define KPIs, track performance metrics, and deliver regular reporting to stakeholders · Conduct A/B testing and leverage data insights to continuously improve campaign effectiveness · Utilize marketing automation tools and CRM systems to enhance customer journeys Webinar Operations & Support · Platform Management: Set up and manage webinar platforms (Zoom Video Webinars/ MS Teams). · Technical Production: Managing audio/video quality, launching polls, and handling Q&A sessions. · Content Collaboration: Support speakers with slide formatting, rehearsal coordination, and script timing. · Post-Webinar Execution: Manage webinar recordings and distribute follow-up materials/surveys to attendees. Collaboration & Stakeholder Management · Partner with product marketing, sales, and global marketing teams to ensure integrated go-to-market strategies · Coordinate with external agencies and vendors to deliver high-quality creative assets and media placements · Support regional teams with the best digital practices and campaign localization · Support design and produce eye-catching POS materials (standees, tent cards, posters) to enhance in-store customer engagement. Innovation & Trends · Stay current on digital marketing trends, emerging platforms, and competitive landscape in the optical/vision care industry · Identify and pilot new technologies (e.g., AI-driven personalization, programmatic advertising) to enhance marketing effectiveness Education / Professional Certification Bachelor's degree in Marketing, Communications, Business, or related field. Preferably from the medical/optical /FMCG industry Experience 2–5 years of digital marketing experience, preferably in healthcare, medical devices, or B2B2C environments Knowledge / Skills / Other characteristics Good communication and interpersonal skills Strong problem-solving skills Able to tactfully handle stressful and difficult situations Analytical Ability: Data-driven mindset with ability to translate insights into actionable strategies Communication: Excellent written and verbal communication skills in English; additional languages a plus. Good commercial sense and business acumen Your ZEISS Recruiting Team: Doan Le Thuy Duong, Nguyen Thi Hong Hanh, Sayem Chowdhury