Specialist, Paid Social Digital Advertising

Job description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…). Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading. The Specialist, Paid Social is a position where you will focus on developing a deep understanding and expertise in Social Media – specifically paid media across Meta, TikTok, Snap, Pinterest, Reddit, YouTube and Search. The Specialist will assist the larger team to execute paid media tactics, optimize campaigns and manage budgets. They will work closely with the Director to analyze performance and extrapolate findings to help make media recommendations to share both internally and with the client. Social media is a 24-hour, 7-day a week medium so the work is fast-paced and often ad hoc. The ability to work as part of a team in such an environment is crucial, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic. The Specialist is the subject matter expert and will participate in strategic conversations with various teams across agency, client and partner teams including Strategy, Digital Investment, Analytics, Programmatic and Linear (TV/OTT). In the Specialist role, you will have the opportunity to work across both Search and Paid Social as you venture to complete a predetermined checklist to determine your advanced mastery of each channel. Your ability to identify trends, stay abreast of industry advancements and engage with new partners and vendors to seek out innovation and opportunity is key to your success in this role. Your day-to-day work will include the development of soft skills such as email correspondence, Power Point / Excel and presentation skills, client management, team management and partner relationship management. ### Responsibilities - Manage day-to-day campaign performance and analysis working directly with the team's Media Director - Perform research to understand audiences and their behaviors - Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns - Evaluate creative ads for platform specifications and advise client-lead creative team on best practices - Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs - Perform account diagnostic checks, inclusive of providing daily pacing updates - Review & present findings internally to build recommendations in an on-going capacity - Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities - Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms - Through research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval - Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan ### Qualifications - Bachelor's Degree Preferred - 1+ years of experience working in PAID social media - Hands-on experience with top Social Media platforms - Proven ability to drive projects from start to finish - Excellent written and verbal communication skills - Strong organizational and analytical skills - Excellent time management skills and ability to follow through - Extremely detail-oriented - Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor - High level proficiency and knowledge of Microsoft Office products as well as planning tools