Sports & Community Marketing Specialist – HK & Macau

Job description

% OF TIME (optional) DUTIES AND RESPONSIBILITIES 30% Sports & Community Marketing Build and execute sports and community programs, including race activations, product trial initiatives, workshops, and brand events aligned with the marketing and race calendar. Identify opportunities to grow visibility and engagement within running and athletic-lifestyle communities. Build and maintain strong relationships with race organizers, athletes, run clubs, grassroots communities, sports media, and brand partners. Coordinate with agency partners on campaign and event execution, including production, logistics, timelines, and on-site operations. Ensure community and race activations are amplified through strong storytelling on digital and social channels. 30% Athlete & Sports Marketing Strategy Support development and execution of HOKA’s athlete and sports marketing strategy in Hong Kong and Macau. Work with the Marketing Manager to assess, structure, and evolve the athlete portfolio, tiering, and ecosystem. Manage day-to-day servicing of athletes and affiliates, including communication, product coordination, race support, and activation planning. Track athlete performance, race participation, and milestones, preparing updates and reports for stakeholders. Maintain accurate records of athlete servicing, product allocation, contractual deliverables, and engagement activities. Support athlete communication planning in collaboration with internal teams and agency partners. Coordinating and compiling marketing performance recaps and post-campaign reports Stay up to date on industry trends, new tools, and best practices to help improve campaign performance and measurement 30% Product Seeding & Inventory Coordination Execute product seeding initiatives across athletes, community partners, media, creators, and stakeholders. Maintain and manage the master seeding list, ensuring alignment with marketing priorities. Coordinate seeding logistics, inventory tracking, forecasting, and delivery timelines in collaboration with internal teams. 5% Cross-functional Collaboration & Operations Collaborate with Marketing, Merchandising, Sales, and global Sports Marketing teams to ensure alignment across initiatives. Share product feedback, athlete insights, and market intelligence with internal stakeholders. Assist the Marketing Manager in budget planning and invoice management. Prepare clipping reports, athlete updates, and activation recaps for stakeholders. 5% Other Responsibilities Represent HOKA externally with credibility and professionalism. Provide constructive feedback to partners and agencies to improve execution. Support achievement of business and brand targets through QUALIFICATIONS Year(s) of Experience & Background Required University degree or above. 5+ years of experience in sports marketing, brand marketing, community management, PR, or event management. Proven experience managing external stakeholders (athletes, agencies, communities, partners, media). Strong project and time management skills, able to handle multiple priorities in a fast-paced environment. Highly organized, detail-oriented, and disciplined in execution. Strong interpersonal and communication skills to build and maintain professional relationships. Experience in running races, endurance sports, or sports communities preferred. Existing network within running/sports/athletic-lifestyle industry is an advantage. Proficient in Microsoft Office. Fluent in Cantonese and English; Mandarin is a plus. Willingness to travel overseas as required. Fluent in English and Cantonese (written and spoken); Mandarin a plus. Functional & Technical Competencies Hands-on involvement in race activations, athlete servicing, and grassroots community programs. Familiarity with seeding logistics, inventory management, and partnership activations. Experience amplifying sports/community initiatives through digital and social storytelling.