Sr. Analyst, Advanced Consumer Insights

Job description

Versant, an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine), is seeking a Consumer Insights Senior Analyst who is energized by the idea of contributing to the growth of a new company within a fast-paced media landscape. At Versant, data and consumer insights power how we connect with audiences across entertainment, news, sports, and digital experiences. As a Senior Analyst, Consumer Insights & Analytics, you'll help answer some of our most important business questions by combining consumer research with advanced analytics to uncover meaningful insights that influence strategic decision-making across the organization. Working within the Consumer Insights team and partnering closely with the broader Data Insights & Strategic Analytics organization, you'll leverage quantitative research, audience data, behavioral analytics, and business intelligence tools to understand consumer behavior, measure brand performance, identify emerging trends, and deliver actionable recommendations. This role is ideal for someone who enjoys solving complex problems, thrives in a data-driven environment, and can bridge technical analysis with compelling business storytelling. What You’ll Do: Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies Design, execute, and analyze quantitative consumer research, including brand tracking, audience segmentation, competitive benchmarking, market sizing, and custom research initiatives Apply statistical methodologies and analytical techniques – including but not limited to clustering, drivers, perceptual mapping, and price testing – to identify trends, quantify opportunities, and answer complex business questions Help develop presentations and visualizations that communicate findings in a clear, actionable way Assist with primary research studies from start to finish, including research design, writing surveys and discussion guides, fielding, analyzing and interpreting results, and compiling presentations Partner with research vendors and the wider team to administer and operate ongoing tracking studies while ensuring data quality and methodological rigor Synthesize information and evaluate data from multiple datasets and secondary research to develop insights and help internal stakeholders stay on top of brand and audience trends Collaborate with stakeholders across Product, Marketing, Programming, Strategy, Research, and Data organizations to influence business decisions Translate technical analyses into business insight and recommendations that support audience growth, content strategy, and brand performance Stay informed on evolving consumer behaviors, media trends, and analytical best practices to continuously improve research capabilities Assist with team project management and administrative duties as needed What You’ll Bring: 2+ years of experience in Consumer Insights, Marketing Analytics, Product Analytics, Business Intelligence, Decision Science, Data Analytics, or a related analytical discipline Experience working with large, complex datasets and applying analytical thinking to solve business problems Understanding of quantitative analytical methods such as regression, segmentation, clustering, key drivers, forecasting, price sensitivity, perceptual mapping, and/or other statistical techniques Experience integrating multiple datasets to identify patterns, generate insights, and support strategic recommendations Strong communication skills with the ability to present complex analytical findings to both technical and non-technical audiences Experience in media, entertainment, streaming, consumer technology, or digital products Demonstrated enthusiasm for audience research and passion for TV and digital media, including entertainment, sports, and/or news Bachelor's degree or equivalent practical experience Intellectual curiosity, strong attention to detail, and a collaborative, problem-solving mindset Experience conducting or supporting quantitative research, including survey design, questionnaire development, data interpretation, and insight generation is a plus but not required Experience with SQL and analytical programming languages such as Python or R is a strong plus but not required Familiarity with research and analytics platforms such as Qualtrics, MRI-Simmons, YouGov, Displayr, Adobe Analytics, or similar tools is a plus but not required Additional Information: Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on business need. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $100,000 - $120,000 As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to . VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means. VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.