Sr. Analyst, Consumer Insights

Job description

Company Description VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most. As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service. VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world. Job Description Versant, an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine), is seeking a Consumer Insights Senior Analyst who is energized by the idea of contributing to the growth of a new company within a fast-paced media landscape. This position is part of the Consumer Insights team and, in collaboration with members of the broader Data Insights & Strategic Analytics department, will play a pivotal role in developing a deep understanding of media audiences and their perceptions and attitudes towards Versant portfolio brands. The Senior Analyst will contribute to research studies from design through execution in support of brand and audience strategy, including but not limited to: a portfolio-wide brand tracking study, audience segmentations, market sizing, competitive benchmarking, and cross-platform brand research. Your insights will directly influence marketing, programming, product, and audience strategies across linear and digital platforms. The ideal candidate for this role is someone who loves tackling tough questions, has a passion for consumer insights and a knack for quantitative analysis, is genuinely interested in the evolving media industry, and is motivated to juggle many projects and priorities. Responsibilities: Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies Assist with primary research studies from start to finish, including research design, writing surveys and discussion guides, fielding, analyzing and interpreting results, and compiling presentations Play a key role in administering and operating a complex, portfolio-wide brand tracking study, partnering with vendors to oversee regular fielding, incorporate questions from stakeholders, interpret results, and flag potential issues Synthesize information from multiple data sets and secondary research to develop insights and help internal stakeholders stay on top of brand and audience trends Contribute to story-driven, executive-friendly presentations Assist with team project management and administrative duties as needed Qualifications 2+ years of experience with primary research, preferably in media, entertainment, or a related industry A knack for digging into data to identify insights beyond the obvious or surface-level Ability to learn various tools and interfaces for conducting research and visualizing results (e.g., Qualtrics, MRI, YouGov, DisplayR, etc.) Excellent written and verbal communication skills Attention to detail and strong analytical skills Excel and PowerPoint proficiency Knowledge and passion for TV and digital media, including entertainment, sports, and/or news Bachelor’s degree - preferably in business, communications, marketing, psychology, social sciences, or a related field Desired Characteristics: Demonstrated enthusiasm for audience research Experience supporting ongoing brand tracking programs Comfort using AI-assisted methodologies & resources to execute research Ability to work as part of a team, handle multiple assignments, and meet deadlines in a fast-paced environment Proactive problem solver Proficiency with tools including SPSS, R, or Python for statistical analysis is a plus (but not required) Additional Information: Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on business need. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $70,000 - $90,000 Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com . VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.